- Author
- Iwankiewicz-Rak Barbara
- Title
- Marketing organizacji non-profit
Marketing of Non-profit Organizations - Source
- Prace Naukowe Akademii Ekonomicznej we Wrocławiu, 1994, nr 689, s. 115-119, bibliogr. 5 poz.
- Issue title
- Finanse. Polityka regionalna. Rynek i konsumpcja. Wybrane problemy ekonomiki przemysłu
- Keyword
- Marketing, Organizacje non-profit, Usługi społeczne niematerialne, Marketing personalny, Marketing idei
Marketing, Non-profit organisations, Non-material social services, Personnel marketing, Ideas marketing - Note
- summ.
- Abstract
- Celem artykułu jest przedstawienie głównych cech organizacji non-profit i wskazanie możliwości zastosowania zasad marketingu w zarządzaniu nimi. (fragment tekstu)
The basic feature of non-profit organizations are presented in this article. The main aim of the non-profit organizations is not to reach profit but to provide socially important services for people. It is proved that marketing concepts and tools can be used successfully in non-profit organizations, similarly to profit organizations. (original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Bibliography
-
- Beckman M.D., Kurtz D.L., Boone L.E.: Foundations of Marketing. Ottawa: Holt, Rinhardt and Winston of Canada Ltd. 1988.
- Kotler P.: Marketing for Non-Profit Organizations. Prentice Hall: Englewood Cliffs (New Jersey) 1982.
- Kotler P., Ferrel O., Lamb Ch.: Cases and Readings for Marketing for Non-Profit Organizations. Prentice Hall: Englewood Cliffs (New Jersey) 1983.
- The New Palgrave. A Dictionary of Economy. London: The Macmillan Press Ldt 1991.
- Newouse J.P.: Toward a theory of non-profit institutions. An economic model of a hospital. "American Economic. Reviev" 1970 nr 60.
- Cited by
- ISSN
- 0324-8445
- Language
- pol
