- Author
- Sojkin Bogdan, Ratajczyk Piotr
- Title
- Zwyczaje zakupowe Wielkopolan
Customer Buying Customs in Wielkopolska - Source
- Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu, 2005, T. 7, z. 8, s. 209-216, tab., bibliogr. 5 poz.
- Keyword
- Zachowania konsumenta, Preferencje konsumenta
Consumer behaviour, Consumer preferences - Note
- summ.
- Country
- Wielkopolska
Wielkopolska - Abstract
- Autorzy przeanalizowali zwyczaje i zachowania zakupowe mieszkańców Poznania i Wielkopolski w latach 1999-2005.
Retailers are expanding ever further, and goods manufacturers are becoming more and more multinational. Expansion can bring increased profits, not just through higher sales but also more efficient sourcing and supply chain synergies. But expansion can also lead to problems - reduced quality, low wages and damaged reputations. All these facts have a great influence on the national and regional market, even the single customers. In the context of this situation, the important question is - how this circumstances impact on the local market in Poland region - Wielkopolska? Based on the long time span research, authors from Product Marketing Department, Poznań University of Economics, have presented consideration, devoted this subject. (original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Main Library of Poznań University of Economics and Business - Bibliography
-
- Derczyński W. 2000: Opinie o hipermaketach. Komunikat CBOS, sierpień.
- Falkowska M. 2005: Polacy na zakupach. Supermarket News, nr 2.
- Komunikat OBOP. 2000: Hipermarkety - szansa czy zagrożenie, sierpień.
- Raport Strategiczny FMCG. 2005: GfK Polonia.
- Zachowanie konsumenckie - gdzie robimy zakupy. 2002: Komunikat CBOS, sierpień.
- Cited by
- ISSN
- 1508-3535
- Language
- pol
