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Author
Grzesiuk Aleksandra
Title
Etnocentryzm konsumencki
Source
Marketing w Praktyce, 2002, nr 3, s. 13-16
Keyword
Marketing, Produkt na rynku, Marka produktu, Konsument, Badanie rynku, Decyzje konsumenckie
Marketing, Product on the market, Product brand, Consumer, Market research, Consumer decision
Abstract
W artykule poruszono temat, co decyduje o wyborze marki. Oparto się na wynikach z badań rynku.
Accessibility
The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics
Cited by
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ISSN
1425-8315
Language
pol
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