- Author
- Grzesiuk Aleksandra
- Title
- Etnocentryzm konsumencki
- Source
- Marketing w Praktyce, 2002, nr 3, s. 13-16
- Keyword
- Produkt na rynku, Marka produktu, Marketing, Konsument, Badanie rynku, Decyzje konsumenckie
Product on the market, Product brand, Marketing, Consumer, Market research, Consumer decision - Abstract
- W artykule poruszono temat, co decyduje o wyborze marki. Oparto się na wynikach z badań rynku.
- Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Cited by
- ISSN
- 1425-8315
- Language
- pol
