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Author
Buszko Andrzej
Title
Budowa kanałów dystrybucji opartych na satysfakcji odbiorców (na przykładzie producentów materiałów budowlanych)
Source
Handel Wewnętrzny, 2004, nr 6, s. 24-32
Keyword
Przemysł budowlany, Rynek budowlany, Produkcja budowlana, Sprzedaż produktu, Dystrybucja produktu, Kanały dystrybucji
Construction industry, Construction market, Construction output, Product sales, Product distribution, Distribution channels
Abstract
Celem artykułu jest przedstawienie modelu tworzenia kanałów dystrybucji materiałów budowlanych na podstawie oczekiwań nabywców oraz zidentyfikowanie podstawowych czynników wpływających na poziom ich satysfakcji.
Accessibility
The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics
Bibliography
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Cited by
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ISSN
0438-5403
Language
pol
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