- Author
- Unold Jacek
- Title
- Gospodarka elektroniczna jako marketingowe wykorzystanie globalnego systemu informacyjnego
Electronic Commerce as a Marketing Application of a Global Information System - Source
- Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Informatyka Ekonomiczna (4), 2001, nr 913, s. 50-59, bibliogr. 17 poz.
- Issue title
- Informatyka ekonomiczna : wybrane zagadnienia
- Keyword
- Elektronika, Przedsiębiorstwo wirtualne, Technologia informacyjna
Electronics, Virtual enterprise, Information Technology (IT) - Note
- summ.
- Abstract
- Celem artykułu jest ogólna charakterystyka powstania rynku elektronicznego i dynamiczny rozwój gospodarki elektronicznej oraz wskazanie na dominującą rolę marketingowych funkcji zarządczych w elektronizacji i globalizacji działań biznesowych.
The article presents the basic determinants of the information revolution. The notion of electronic market and the marketing functions of electronic commerce have been characterized. (original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Bibliography
-
- Bloch M., Pigneur Y., Segev A. (1996): On the Road of Electronic Commerce - A Business Value Framework, Gaining Competitive Advantage And Some Research Issues. [http://is-2.stem.nyu.edu/~mbloch/docs/roadtoec/ec/htm].
- Byrne J.A., Brandt R. (1993): The Virtual Corporation. Business Week, August 8th.
- Bytheway A. (1995): Electronic Markets: A Framework For the Analysis of Trade And Its Potential for Development, [http://www.mcb.co.uk/services/conferen/nov95/elecmark/em-01.htm],
- Dempsey M. (1994): Still Room for Enhancement. "Financial Times", 15 November.
- Ernst&Young (1998): Internet Shopping: Special Report, [http://www.ey.com].
- Ettwin J., Guay D. (1998): Internet Commerce Basics. "EM - Electronic Markets" vol. 8, nr 1.
- Gerdon J. (1983): Will the Computer Change the Job of Top Management? "Sloan Management Review" vol. 25, nr 1.
- Harvey-Jones J. (1993): Managing to Survive. London: Mandarin.
- Hewitt P. (1995): The Information Society: Ten Propositions for Business. "Andersen Consulting", December.
- Kisielnicki J. (1998): Virtual Organization as the Product of the Information Society. W: Business Information Systems '88. Red. W. Abramowicz. Poznań: Wydawnictwo Akademii Ekonomicznej.
- O'Connor J., Galvin E. (1997): Marketing and Information Technology. The Strategy, Application and Implementation of IT in Marketing. London: Financial Times, Pitman Publishing.
- Rayport J., Sviokla J. (1994): Managing in Marketplace. "Harvard Business Review", November, December.
- Schmid B. (1994): Electronic Markets in Tourism, [http://www.iwi.unisg.ch/iwi4/cc/gen-pubs/enter/index.html].
- Thome R. (1998): E-Commerce. W: Business Information Systems '88. Red. W. Abramowicz. Poznan: Wydawnictwo Akademii Ekonomicznej.
- Verity J.W. (1996): Invoice? What's an Invoice? "Business Week", 10 June.
- VirtualEnterprises: Homepage. [http://www.teco.uni-karlsruhe.de/IT-VlSION/ntpvirtualEnterprises.html],
- Wielki J. (2000): Elektroniczny marketing poprzez Internet. Warszawa: PWN.
- Cited by
- ISSN
- 0324-8445
1507-3858 - Language
- pol
