- Author
- Grzybowska-Brzezińska Mariola
- Title
- Kanały dystrybucji produktów mleczarskich na przykładzie OSM Piątnica
The Channels of Dairy Product's Distribution for Piąnica District Dairy' Example - Source
- Prace Naukowe Akademii Ekonomicznej we Wrocławiu, 2004, nr 1015, t. 1, s. 256-264, rys., bibliogr. 4 poz.
- Issue title
- Agrobiznes 2004 : sytuacja agrobiznesu w Polsce po przystąpieniu do Unii Europejskiej
- Keyword
- Dystrybucja produktu, Kanały dystrybucji, Przemysł mleczarski
Product distribution, Distribution channels, Dairy industry - Note
- summ.
- Company
- Okręgowa Spółdzielnia Mleczarska Piątnica
- Abstract
- Autorka dokonała analizy i oceny kanałów dystrybucji produktów mleczarskich na przykładzie Okręgowej Spółdzielni Mleczarskiej w Piątnicy.
This project contains information on distribution as an element of "mix" marketing our grocery products distribution with emphasis on dairy products. In the present market situation it is difficult to get competitive advantage for a product. It leads to a situation in which companies need to pay more attention to better distribution system. This is why this product is founded on the channels of dairy products' distribution for modern Piatnica District Daily's example. The main assumption of distribution is providing to a customer product in an appropriate form, place and time. Th.^ Company uses four channels of distribution: Warehouse receivers, Supermarkets, Retailers, Direct receivers. The survey on sale, structure and dynamics of changes has showed that receivers have had the main impact on mentioned markets. The markets have been defined as: local, regional, domestic. In retail sale, there is a tendency of shortening the channels of distributor considering the height cost of service on the other market. Due to that process there is a concentration on the regional market (95% sale in this channel). The most important are warehouses, through which the Company sales 75% of total value. (original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Bibliography
-
- Altkorn J., Podstawy marketingu, J.M. Kraków 1998.
- Niestrój R., Zarządzanie marketingowe. Aspekty strategiczne, PWN, Warszawa 1998.
- Urban S., Marketing produktów spożywczych, AE, Wrocław 1997.
- Słonimska B., Dystrybucja artykułów przemysłu mleczarskiego - stan i kierunki zmian. "Przegląd Mleczarski" 1999, nr 12.
- Cited by
- ISSN
- 0324-8445
- Language
- pol
