- Author
- Piskiewicz Lucyna
- Title
- Preferencje konsumentów dotyczące korzystania z sieci handlowej
Consumres' Preferences Concerning the Use of Trade Network - Source
- Handel Wewnętrzny, 2005, nr 6, s. 34-39
- Keyword
- Sieci handlowe, Konsument, Preferencje konsumenta
Chain stores, Consumer, Consumer preferences - Note
- summ., rez.
- Abstract
- W artykule przedstawiono miejsca zakuou produktów żywnościowych i nieżywnościowych. Omówiono kryteria wyboru preferowanych miejsc zakupu.
Purchases of consumption products are made by consumers mainly at traditional shops. Quantitative development as well as transformations of the qualitative nature of the trade outlets undoubtedly affect consumer's purchasing behaviours, creating great opportunities for choice of the place of purchasing the definite consumption products. In her article, the author presents the results of the questionnaire-based survey on the preferred places of purchasing seven groups of products as well as the factors deciding the choice of the preferred trade outlet. (original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Cited by
- ISSN
- 0438-5403
- Language
- pol
