- Author
- Pokorska Barbara
- Title
- Kierunki rozwoju usług w systemach franchisingowych
Directions of Development of Services within Franchising Systems - Source
- Handel Wewnętrzny, 2005, nr 6, s. 55-62
- Keyword
- Franchising, Rynek usług, Usługi
Franchising, Services market, Services - Note
- summ., rez.
- Abstract
- Artykuł dotyczy niewielkiego, aczkolwiek coraz bardziej zanczącego fragmentu rynku usług jakim jest franchising. Przedmiotem rozwżań i oceny jest grupa usług poza handlem detalicznym.
The franchising service systems still lag behind the commercial ones, which have, for many years, been demonstrating advantage both in terms of the number of systems and franchising units. Nevertheless, for several years, the increase in service units has been relatively higher than that for the commercial ones, and this trend remains. In 2004, there were operating 88 systems in the Polish market, which had 3900 units. A leading role is played by the services for individual customers and catering networks. A relatively lower number of systems is functioning in such domains as education and tourism. The services for businesses start to develop quite intensively. (original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Cited by
- ISSN
- 0438-5403
- Language
- pol
