- Author
- Sas Magdalena
- Title
- Jak napisać biznesplan
How to Make a Business Plan - Source
- Folia Turistica / Akademia Wychowania Fizycznego im. B. Czecha w Krakowie, 2002, nr 11, s. 165-185, bibliogr. 14 poz.
- Keyword
- Biznes plan, Planowanie strategiczne, Planowanie w przedsiębiorstwie
Business plan, Strategic planning, Enterprise planning - Note
- summ.
- Abstract
- W artykule przedstawiono istotę biznesplanu oraz procedurę jego konstruowania. Omówiono poszczególne części biznesplanu takie jak: aktualna sytuacja firmy, analiza rynku, wybór strategii przedsiębiorstwa, plan finansowy i prognozy wyników, wdrożenie, monitoring, ocena ryzyka przedsięwzięcia, załączniki.
In this article, there are descripted all main parts of business plan, which is a recapitulation of company's strategic planning. Besides elucidation idea of marketing business plan, article contains description of such parts, like: * Current company situation analysis * Market analysis * Company's marketing strategy * Financial planning and forecasts * Plan of initiation * Monitoring * Risk valuation * Enclosures * Example of document's structure. In assumption article "How to make a business plan" not only ought to be a short elaboration on this topic, but also a school supply for students within subjects from the field of management and marketing. (original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice - Cited by
- ISSN
- 0867-3888
- Language
- pol
