- Author
- Iwińska-Knop Krystyna
- Title
- Partnerskie relacje w kanałach rynku
Partnership in Marketing Channels - Source
- Acta Universitatis Lodziensis. Folia Oeconomica, 2003, t. 168, s. 75-86
- Issue title
- Marketing - narzędzia i obszary zastosowań
- Keyword
- Marketing, Strategia marketingowa, Marketing partnerski
Marketing, Marketing strategy, Partnership marketing - Note
- summ.
- Abstract
- W artykule omówiono istotne cechy, cele oraz założenia koncepcji marketingu partnerskiego. Uwzględniono elementy oceny działań podejmowanych przez polskie firmy w kierunku tworzenia związków partnerskich, a także sposobu jego rozumienia przez kadrę menedżerską.
The article points at characteristics, goals and assumptions of relationship marketing. Based on observations of market behaviors of Polish enterprises in the years 1998-2001, the author considers activities aimed at creating these relationship as well as their understanding by management. (short original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Cited by
- ISSN
- 0208-6018
- Language
- pol
