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Author
Biesaga-Słomczewska Jadwiga
Title
Marketing personalny - założenia i praktyka polskich firm
Personal Marketing - Assumptions and Experience of Polish Companies
Source
Acta Universitatis Lodziensis. Folia Oeconomica, 2003, t. 168, s. 87-97
Issue title
Marketing - narzędzia i obszary zastosowań
Keyword
Marketing personalny, Zarządzanie zasobami ludzkimi, Strategia marketingowa, Polityka personalna, Człowiek w przedsiębiorstwie
Personnel marketing, Human Resources Management (HRM), Marketing strategy, Personnel policy, Human in enterprises
Note
summ.
Abstract
Omówiono współczesne koncepcje zarządzania zasobami ludzkimi oraz politykę personalną w polskich przedsiębiorstwach w świetle badań.

One of the soft solutions is a use of personnel marketing, considering perception of an employee as a customer. Benefits are exchanged between an employer and an employee. In Polish enterprises, not always is this relationship widely understood - recruitment, reduction or motivation practices from the article are a proof of that. Results of empirical studies from 1998-2000 are another example on the subject of personnel policy in Polish companies. (short original abstract)
Accessibility
The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics
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ISSN
0208-6018
Language
pol
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