BazEkon - The Main Library of the Cracow University of Economics

BazEkon home page

Main menu

Author
Sznajder Michał, Wielicka Anna
Title
Devaluation and Revaluation Effects Leading to a Goal Attainment in Consumer Mindsets
Source
Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu, 2007, T. 9, z. 4, s. 185-189, bibliogr. 10 poz.
Keyword
Konsumpcja, Teoria wyboru, Ekonomia wyboru, Decyzje konsumenckie
Consumption, Choice theory, Economics of choice, Consumer decision
Note
summ.
Abstract
Zbadano znaczenie i istotę mechanizmu, który pozwala konsumentom skutecznie realizować wybrane cele na przykładzie analizy dotyczącej zwyczajów i zachowań żywieniowych. Sposób interpretacji otrzymanych wyników jest próbą wskazania na szerszy aspekt tworzenia się preferencji, które wynikają z określonych celów konsumpcyjnych.

The paper describes a mechanism of defending active goals and prioritizing them. Research comprises a study of interdependence between consumer goals and patterns of devaluation that result in decreasing interest for competing goals and patters of revaluation of activities, products and attitudes that are means to active, primed goals. The explanation of results is based on theory of goal systems proposed by Kruglansky, in which goals are tightly connected with means, and there exists reverse dependency between activation of goals and means. Primed means could lead to goal activation, so as priming goals cause revaluation and devaluation effects for means to the goals. Described evidences show link between goals, which are motivational, based on knowledge structures and mental associations - affective concepts connected to attainment means. (original abstract)
Accessibility
The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Main Library of Poznań University of Economics and Business
Bibliography
Show
  1. Bagozzi R.P., Dhulakia U. 1999: Goal setting and goal striving in consumer behavior. Journal of Marketing, 63, Special Issue, 19-32.
  2. Baumeister R.F. 2002: Yielding to temptation: Self-Control Failure. Impulsive Purchasing and Consumer Behavior. Journal of Consumer Research, 28, 670-676.
  3. Fishbach A. 2005: Temptations elicit overriding goal activations. Advances in Consumer Research, vol. 32, 18.
  4. Hamilton R., Biehal G. J. 2005: How consumers' self-view influences their goals, information processing, and choice. Advances in Consumer Research, vol. 32, 281.
  5. Kruglansky A.W., Shah J.Y., Fishbach A., Chun W.Y., Sleeth-Keppler D. 2005: A theory of goal systems: properties and applications. Advances in Consumer Research, vol. 32, 20.
  6. Labroo A.A., Lee A. 2005: The role of goal-related associations in judgment and behavior. Advances in Consumer Research, vol. 32, 277-279.
  7. Markman A.B., Brendl M.C, Kim K. 2005: Goal strength, preference and the structure of goals. Advances in Consumer Research, vol. 32, 333.
  8. Markman A. B., Brendl M.C. 2000: The Influence of Goals on Value and Choice. The Psychology of Learning and Motivation, vol. 39, ed. Douglas L. Medin, San Diego, CA: Academic Press, 97-129.
  9. Mitchell A., Zhang M. 2005: The application of goal systems theory to consumer behavior. Advances in Consumer Research, vol. 32, 17.
  10. Wielicka A., Moskalik B. 2006: Wybór oparty na wartości i jego konsekwencje dla rynku. Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu, tom VIII, Zeszyt 3, Warszawa, 158-162.
Cited by
Show
ISSN
1508-3535
Language
eng
Share on Facebook Share on Twitter Share on Google+ Share on Pinterest Share on LinkedIn Wyślij znajomemu