- Author
- Lajos Attila
- Title
- The Segmentation of the Group of Hungarian Young People Based on Health Consciousness
Podział grupowy młodego pokolenia Węgrów w oparciu o świadomość zdrowotną - Source
- Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu, 2006, T. 8, z. 6, s. 103-107, tab., bibliogr. 1 poz.
- Keyword
- Profil konsumenta, Zdrowotność społeczeństwa, Młodzież, Preferencje konsumenta
Customer profile, General health of the society, Youth, Consumer preferences - Note
- summ.
- Abstract
- W opracowaniu przedstawiono problem wartości, stylu życia i zachowań konsumenckich młodych ludzi. Wyodrębniono grupy o charakterystycznej świadomości zdrowotnej. (abstrakt oryginalny)
In the progress of the research I examined the values, life styles and food consumer behavior of the young people from the point of view of health consciousness. As a result of all the three experiments I managed to create such homogeneous groups which were characteristic to the health consciousness of the given age group according to the given factors. In my opinion each individual analysis is suitable by itself for evaluating young people's health consciousness, I considered it to be important to examine the separate factors jointly in order to achieve a clearer, more exact picture. Therefore the contraction on the experimental factors was also carried out in the segmentation of the young people. (original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Main Library of Poznań University of Economics and Business - Bibliography
-
- Lajos A, Szira Z. 2005: Health consciousness in the lifestyle and scale of values of the hungarian young people. Annals of The Polish Association of Agricultural and Agribusiness Economists, Vol. VII. No. 6., p. 77-82.
- Cited by
- ISSN
- 1508-3535
- Language
- eng
