- Author
- Sala Józef (Wydział Zarządzania)
- Title
- Rola i pozycja gastronomii na rynku turystycznym w Polsce
The Role and Position of the Catering Industry on the Polish Tourist Market - Source
- Zarządzanie i Marketing : prace naukowe Wydziału Zarządzania Akademii Ekonomicznej w Krakowie, 1998, s. 27-30, rys., bibliogr. 9 poz.
- Keyword
- Marketing turystyczny, Rynek turystyczny, Gastronomia, Jakość usług, Zaplecze gastronomiczne turystyki
Tourism marketing, Tourism market, Gastronomy, Quality of services, Tourism catering facilities - Note
- summ.
- Abstract
- W pracy poruszono temat znaczenia gastronomii w zaspakajaniu potrzeb turystów. Autor po pierwsze przedstawił funkcje gastronomii w obsłudze ruchu turystycznego, po drugie omówił rolę gastronomii na rynku turystycznym w gospodarce Polski. Na zakończenie przedstawił opinie turystów na temat jakości polskich usług turystycznych.
Until 1989 Poland's tourist industry was governed by supply. In the last few years many changes have appeared on the tourism market. Privatisation and the liberalisation of procedures for setting up new firms have improved the quality of the country's tourist product. An important role in this market is played by the catering industry. During the transformation many new domestic and foreign firms have emerged offering increasingly good products. Their quality is valued highly by tourists. In spite of the progress made in recent years, the catering services market still offers great opportunities for the development of new firms and for improving the quality of services offered. The development of catering services may also play an important role in increasing the general standard of living. (short original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Cited by
- Language
- pol
