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Strzębicka Aleksandra, Strzębicki Dariusz
Funkcje grup producenckich w systemie marketingowym. Analiza przypadku PROFISAD sp. z o.o.
Marketing System Functions of Producers' Groups (Profisad LTD Case Study)
Acta Scientiarum Polonorum. Oeconomia, 2003, R. 2, nr 1, s. 135-144, bibliogr. 6 poz.
Rolnictwo, Marketing rolny, Produkcja rolna, Rozwój rolnictwa, Agrobiznes
Agriculture, Agricultural marketing, Agricultural production, Rural development, Agrobusiness
summ., streszcz.
W artykule omówiono funkcje, jakie grupy producenckie pełnią w systemie marketingowym. Przedstawiono zagadnienie grup producenckich jako skutecznej alternatywy w dążeniu do poprawy wyników gospodarowania polskich rolników.

Farmers are the weakest element of agribusiness system. This is mostly due to the fact that many agricultural markets are characterized by a large number of small volume producers selling to a small number of large buyers. The necessity of overcoming costs and marketing barrears leads individual producers to use integration as a way to increase their bargaining position. The analyze of marketing activities of PROFISAD Ltd (fruit producers' group) proves that producers' groups are able to perform much more marketing functions than individual farmers. (original abstract)
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