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Author
Stach Przemysław (Wyższa Szkoła Biznesu - National Louis University)
Title
Jakość relacji z interesariuszami
The Relationship Quality with Stakeholders
Source
Ekonomika i Organizacja Przedsiębiorstwa, 2010, nr 1, s. 41-46, tab., bibliogr. 20 poz.
Economics and Organization of Enterprise
Keyword
Otoczenie organizacji, Marketing relacji, Zachowania komunikacyjne, Jakość usług
Organisation environment, Relationship marketing, Communication behaviours, Quality of services
Note
streszcz., summ.
Abstract
W artykule autor, bazując na studiach literatury anglojęzycznej, proponuje skalę do pomiaru jakości relacji, starając się przy tym, aby jej użyteczność nie ograniczała się tylko do jednej kategorii interesariuszy. (abstrakt oryginalny)

In the following article, drawing on the English-language literature, the author proposes a scale for measuring relationship quality, with an attempt to make it useful in a variety of stakeholder type relationships. (original abstract)
Accessibility
The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics
Bibliography
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  2. Andersen E., Weitz B., The Use of Pledges to Build and Sustain Commitment in Distribution Channels, „Journal of Marketing Research" 1992, vol. 29, no. 1.
  3. Fonfara K., Marketing partnerski na rynku przedsiębiorstw, PWE, Warszawa 1999.
  4. Ganesan S., Determinants of Long-Term Orientation in Buyer-Seller Relationships, „Journal of Marketing" 1994, vol. 58, no. 2.
  5. Hennig-Thurau T., Klee A., The impact of customer satisfaction and relationship quality on customer retention: a critical reassessment and model development, „Psychology & Marketing" 1997, vol. 14, no. 8.
  6. Hennig-Thurau Th., Gwinner K. R, Gremier D. D., Understanding relationship marketing outcomes: An integration of relational benefits and relationship quality, „Journal of Service Research" 2002, vol. 4, no. 3.
  7. Holmlund M., A definition, model, and empirical analysis of business-to-business relationship quality, „International Journal of Service Industry Management" 2008, vol. 19, no. 1.
  8. Kilburn A. J., Kilburn B., R., Internal relationship quality: The impact of relationship quality on internal customer perceptions, „Academy of Marketing Studies Journal 2008, vol. 12, no. 1.
  9. Kotler Ph., Keller K. L., Marketing Management (12ed.), Prentice Hall, Upper Saddle River, NJ, 2006.
  10. Lages C., Lages C. R., Lages L. F., The RELQUAL scale: a measure of relationship quality in export market ventures, „Journal of Business Research" 2005, vol. 58.
  11. Leuthesser L, Supplier Relational Behavior: An Empirical Assessment, „Industrial Marketing Management" 1997, vol. 26.
  12. Moliner M. A., Sanchez J., Rodriguez R. M., Callarisa L., Perceived relationship quality and post-purchase perceived value. An integrative framework, „European Journal of Marketing" 2007, vol. 41, no. 11/12.
  13. Morgan R. M., Hunt S. D., The Commitment-Trust Theory of Relationship Marketing, „Journal of Marketing" 1994, vol. 58, no. 3.
  14. Mytal G. C., Kang J., Murphy J. A., Retaining customers through relationship quality: a services business marketing case, „Journal of Services Marketing" 2008, vol. 22, no. 6.
  15. Payne A., Ballantyne D., Christopher M., A stakeholder approach to relationship marketing strategy. The development and use of the 'six markets' model, „European Journal of Marketing" 2005, vol. 39, no. 7/8.
  16. Roberts K., Varki S., Brodle R., Measuring the quality of relationships in consumer services: An empirical study, „European Journal of Marketing" 2003 vol. 37, no. 1/2.
  17. Sirgy M. J., Measuring corporate performance by building on the stakeholders model of business ethics, „Journal of Business Ethics" 2002 vol. 35, no. 3.
  18. Smith J. B., Buyer-seller relationships: bonds, relationship management and sex-type, „Canadian Journal of Administrative Sciences" 1998, vol. 15, no. 1.
  19. Woo K., Ennew Ch. T., Business-to-business relationship quality: an IMP interaction-based conceptualization and measurement, „European Journal of Marketing" 2004, vol. 38, no. 9/10.
  20. Woo K., Ennew Ch. T., Business-to-business relationship quality: an IMP interaction-based conceptualization and measurement, „European Journal of Marketing" 2004, vol. 38, no. 9/10.
Cited by
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ISSN
0860-6846
Language
pol
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