- Author
- Dudek Andrzej (Uniwersytet Ekonomiczny we Wrocławiu)
- Title
- Techniki wizualizacji tekstu z wykorzystaniem chmur znaczników i drzew znaczników
Text Visualization Techniques with the Use of Tag Clouds and Tree Clouds - Source
- Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, 2009, nr 86, s. 85-92, rys., bibliogr. 11 poz.
- Issue title
- Wizualizacja wyników badań marketingowych : podejścia, metody i zastosowania
- Keyword
- Programy graficzne, Badania marketingowe, Wizualizacja danych
Graphics software, Marketing research, Data visualisation - Note
- summ.
- Abstract
- Artykuł składa się z czterech części: pierwsza opisuje techniki wizualizacji za pomocą chmur znaczników, druga - chmur słów wraz z przykładami ich konkretnych realizacji, trzecia opisuje stosunkowo nową ich odmianę - drzewa znaczników, a czwarta proponuje obszary zastosowań tych technik w badaniach marketingowych i przedstawia uwagi końcowe. (fragment tekstu)
Traditional data visualization techniques in a widely-mentioned multivariate statistical analysis require input in form of numerical data, most often - data matrices. The visualization of text data has never been considered in literature of subject and wording "text visualization" has been treated as an oxymoron. The situation has changed due to the expansion of the Internet and growing in exponential rate, number of world-wide-web pages. In the last few years such techniques as tag clouds, word clouds and tree clouds have appeared and gained a rapid popularity. In the article, creation of tag clouds, tag trees and tree clouds algorithms are described along with the various forms of tag clouds realization examples. The main areas of the usage of those techniques in marketing research are also proposed. (original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics
Szczecin University Main Library - Full text
- Show
- Bibliography
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- Cited by
- ISSN
- 1899-3192
- Language
- pol
