BazEkon - Bąk Andrzej. Dyskretne modele wyborów conjoint analysis w badaniach marketingowych

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Author: Bąk Andrzej
Title: Dyskretne modele wyborów conjoint analysis w badaniach marketingowych
Choice-based Conjoint Analysis in Marketing Research
Source: Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Ekonometria (6), 2000, nr 881, s. 32-43, bibliogr. 21 poz.
Keyword: Badania marketingowe, Pomiar wieloczynnikowy
Marketing research, Conjoint analysis
Note: summ.
Accessibility: The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics
Cited by: Show
ISSN: 0324-8445
1507-3866
Language: pol