BazEkon - Sztemberg Mirosława. An Application of Factor Analysis in Positioning Coffee on the Market

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Author: Sztemberg Mirosława
Title: An Application of Factor Analysis in Positioning Coffee on the Market
Wykorzystanie analizy czynnikowej do pozycjonowania kawy na rynku
Source: Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Ekonometria (6), 2000, nr 881, s. 63-74, tab., wykr., bibliogr. 10 poz.
Keyword: Kawa, Pozycjonowanie produktu, Analiza czynnikowa
Coffee, Product positioning, Factor analysis
Note: streszcz.
Accessibility: The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics
Cited by: Show
ISSN: 0324-8445
1507-3866
Language: eng