- Author
- Wasiak Marta
- Title
- Metody badania skuteczności i efektywności reklamy
Advertising Effectiveness Measurement Methods - Source
- Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Ekonometria (6), 2000, nr 881, s. 75-87, rys., bibliogr. 4 poz.
- Keyword
- Reklama, Efektywność reklamy, Badania reklamowe
Advertising, Advertising efficiency, Advertising research - Note
- summ.
- Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Cited by
- ISSN
- 0324-8445
1507-3866 - Language
- pol
