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Author
Bąk Andrzej (Akademia Ekonomiczna we Wrocławiu)
Title
Uwagi o pomiarze preferencji w metodzie conjoint analysis
Remarks about Preference Measurement in Conjoint Analysis
Source
Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Ekonometria (4), 2000, nr 845, s. 178-189, tab., bibliogr. 20 poz.
Keyword
Metoda conjoint, Pomiar wieloczynnikowy, Badania marketingowe, Teoria preferencji
Conjoint method, Conjoint analysis, Marketing research, Preference theory
Note
summ.
Accessibility
The Main Library of the Cracow University of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics
Cited by
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ISSN
0324-8445
1507-3866
Language
pol
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