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Author
Jáč Ivan (Technical University of Liberec, Czech Republic)
Title
Alternativní metody cenové tvorby vybraného segmentu trhu
The Alternative Methods of Creation a Price of a Choosen Segment of Market
Source
Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Zarządzanie i Marketing (5), 1997, nr 747, s. 60-63, tab.
Issue title
Gospodarka regionalna
Keyword
Segmentacja rynku, Ceny, Polityka handlowa
Market segmentation, Prices, Trade policy
Note
summ.
Abstract
The article concern the alternative methods of creation a price according to the parametric system in a choosen segment of market It concerns electrical household supplies, which according to the statistic information shows hestinations in the both sides od scale, depending on the overstating estimation, which cause the losses in the field of receipts. (original abstract)
Accessibility
The Main Library of the Cracow University of Economics
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics
Cited by
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ISSN
0324-8445
1426-8604
Language
cze
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