BazEkon - The Main Library of the Cracow University of Economics

BazEkon home page

Main menu

Rostro Francisco R. (Institute of Organization and Management, in Industry "ORGMASZ"; Unversidad Politecnica de San Luis Potosi, Mexico), Grudzewski Wiesław M. (Institute of Organization and Management, in Industry "ORGMASZ")
Marketing Strategic Planning as a Source of Competitive Advantage for Mexican SMEs
Journal of Economics and Organization of Future Enterprise, 2008, vol. 1, nr 1, s. 19-26, tab., bibliogr. 14 poz.
Marketing strategiczny, Planowanie strategiczne, Małe i średnie przedsiębiorstwa
Strategic marketing, Strategic planning, Small business
SMEs are facing important challenges in the markets due to globalization and its consequences. An analysis of Mexican SMEs general situation is presented as well as a model how to create competitive advantage through market focus. (original abstract)
Full text
  1. Anzola S., Administración de pequeñas empresas, México, DF.: Mc. Graw Hill, México 2002.
  2. Carson D., Gilmore A., Marketing at the interface: Not what but how, Journal of Marketing Theory and Practice 2000, 8, 1.
  3. Day G. S., Wensley R., Assessing advantages a framework for diagnosing competitive superiority, Journal of Marketing 1988, 52, 1.
  4. De la Fuente M., Muñoz C., Ventaja competitiva: actividades o recursos?, Panorama Socio-económico 2003, 26, 3.
  5. Hofer C. W., Schendel D. Strategy Formulation: Analytical Concepts, USA.: St Paul, Minneapolis 1978.
  6. Kalirai S., Marketers must adapt skills to a changing world, Marketing 2003, London 6, 24.
  7. Kotler Ph., Kotler on marketing, The Free Press, New York 1999.
  8. Loyola J. A., Guzmán A., Punto de Partida: Un Modelo Para la Competitividad del Estado de San Luís Potosí, México: Instituto Tecnológico y de Estudios Superiores de Monterrey, ITESM 1996.
  9. O'Donnell A., Gilmore A., Carson D., Cummins D., Competitive advantage in small to Medium-Sized enterprises, Journal of Strategic Marketing 2002, 10, 205.
  10. Porter M., Competitive Advantage. Creating and Sustaining Superior Performance, The Free Press, Mexico 1999.
  11. Preble J. F., Hoffman R. C., Competitive advantage through specialty franchising, The Journal of Consumer Marketing 1998, 15, 64.
  12. Treacy M., Wiersema F., La disciplina de los líderes del mercado, Bogotá, Grupo Editorial Norma, Colombia, Bogota 2004.
  13. Vassenes P., Cash is king, but marketing is everything, Journal of Financial Planning 2003, 16, 30.
  14. Webster F. E., Malter A. J., Ganesan S., The Decline and Dispersion of Marketing Competence, MIT Sloan Management Review 2005, 46, 4.
Cited by
Share on Facebook Share on Twitter Share on Google+ Share on Pinterest Share on LinkedIn Wyślij znajomemu