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Author
Kahl Barbara Julia (Cracow University of Economics, Poland, PhD student)
Title
The Effects of Slow versus Fast Background Music on Customer Behaviour in a Student Bar and a Cafeteria
Source
Zeszyty Naukowe / Uniwersytet Ekonomiczny w Krakowie, 2011, nr 857, s. 93-107, tab., bibliogr. 11 poz.
Keyword
Teoria zachowań, Zachowania klientów, Zarządzanie zadowoleniem klientów, Badania ankietowe
Behaviour theory, Customer behaviour, Customer satisfaction management, Questionnaire survey
Note
summ.
Abstract
The following study reports the results of two experiments conducted on the issue of how music tempo can be used as a tool to influence customer behaviour. Slow and fast background music were played at a student bar and cafeteria, holding all other variables as stable as possible. Under the two music conditions, observations were made regarding the average amount of money spent and the average amount of time students would stay at the bar or cafeteria. Additionally, throughout the second experiment at the student cafeteria, results were distinguished for female and male students in order to examine whether any effects are gender dependent. Along with the average amount of money spent and the average stay at the cafeteria, the students waiting time in line, the students who left before being served and the students who made an additional purchase were observed. The study also provides a broad insight into the study of atmospherics and previous industry findings on how music influences customer behaviour.(original abstract)
Accessibility
The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics
Full text
CUE campus access only - 0
Bibliography
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  11. Wilson S., Society for Education, "Music and Psychology Research" 2003, vol. 31.
Cited by
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ISSN
1898-6447
Language
eng
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