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Kuchciak Iwa (Uniwersytet Łódzki)
Crowdsourcing w kreowaniu wartości przedsiębiorstwa
Crowdsourcing in the Creation of Bank Company Value
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, 2012, nr 271, t. 1, s. 418-426, tab., bibliogr. 33 poz.
Research Papers of Wrocław University of Economics
Issue title
Zarządzanie finansami firm - teoria i praktyka
Wartość przedsiębiorstwa, Innowacyjność, Outsourcing, Crowdsourcing
Enterprise value, Innovative character, Outsourcing, Crowdsourcing
streszcz., summ.
Wraz ze wzrostem zrozumienia znaczenia uczestniczącej kultury wśród organizacji zwiększyło się zainteresowanie, w jaki sposób najlepiej wykorzystać zdolności twórcze i produkcyjne użytkowników Internetu do realizacji konkretnych celów. Jednym z rozwiązań zmierzających do podniesienia wartości przedsiębiorstwa wydaje się crowdsourcing. Jest on definiowany jako działanie instytucji zmierzające do outsourcowania funkcji pełnionych wcześniej przez pracowników do bliżej niezdefiniowanej i zazwyczaj licznej grupy osób w formie otwartego zaproszenia. Celem opracowania jest przedstawienie crowdsourcingu jako skutecznej dźwigni wspieranej siłą, jaką generuje grupa podczas rozwiązywania problemów zadanych w określonym formacie i rozwiązywanych zgodnie z harmonogramem, która przyczynia się do wzrostu wartości przedsiębiorstwa.(abstrakt oryginalny)

As companies understanding of participatory cultures advances, there is a growing interest among organizations in how best to take charge of the creative, productive capabilities of Internet users for specific purposes. One of the ways of improving companies value seems to be crowdsourcing. Simply defined, crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. The aim of the paper is to present crowdsourcing as effective leverage supported by the power of crowds to tackle specific challenges in specified formats and on planned schedules that help improve companies value.(original abstract)
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