- Author
- Zawiślak Rafał (Politechnika Łódzka), Tymiński Michał (Wyższa Szkoła Gospodarki Krajowej w Kutnie)
- Title
- The Effectiyeness of Product Strategies in Creating Company Yalue
- Source
- Zeszyty Naukowe Uniwersytetu Szczecińskiego. Finanse, Rynki Finansowe, Ubezpieczenia, 2008, nr 13, s. 455-466, tab., rys., bibliogr. 8 poz.
- Keyword
- Produkt, Wartość przedsiębiorstwa
Product, Enterprise value - Note
summ.- Abstract
- In this article we present the analysis of product life cycle and research process in aiming at discovering the tendencies toward profitability for an economic activity. It comes down to modelling life cycles for products being considered by a company, and in estimating the profitability when launching them. The analysis was done using precise statistical tools. It also enables making an accu¬rate decision on finał product selection. Methods of mathematical-econometric modelling seem to be very useful in forecasting long-term product strategy. Chapter 3 focus on different models of product development tendencies. The authors took into consideration the logistic fiinction, the Gompertz fiinc¬tion as well as logarithmic models. They then introduced the five decision-making rules described in detail in chapter 4. At the end of the article, some computational examples illustrate the decision-mak¬ing process. In the process of selecting an optimum product strategy (which takes into account the criterion of maximization of company value), the authors created a programme in the Scilab environ-ment which was used for numerical calculations.(original abstract)
- Accessibility
- The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics
Szczecin University Main Library - Bibliography
-
- Jaruga A., Nowak W, Szychta A. (1999), Rachunkowość zarządcza. Absolwent, Łódź.
- Jaruga A., Szychta A. (1994), Zaawansowana rachunkowość zarządcza. Fundacja Rozwój Rachunkowości w Polsce, Warszawa.
- Johnson, N. L., Kotz, S., Blakrishnan, N. (1995), Continuous umvariante distributions: Yolumne II, (2nd Ed). NY: Wiley
- Mazurek-Łapińska K. (1999), Badania marketingowe. Akademia Ekonomiczna im. O. Langego, Wrocław.
- Mynarski S. (1995), Badania rynkowe w warunkach konkurencji, FOGRA, Kraków.
- Pociecha J. (1996), Metody statystyczne w badaniach makroekonomicznych, PWN, Warszawa.
- Tymiński M., Zawiślak R (2007), Wpływ strategii produktowych na wartość firmyWyższa Szkoła gospodarki Krajowej w Kutnie.
- Walica H. (1999), Zarządzanie kapitałem w przedsiębiorstwie, Wyższa Szkoła Biznesu, Dąbrowa Górnicza.
- Cited by
- ISSN
- 1640-6818
1733-2842 - Language
- eng
