- Author
- Bieliński Tomasz (Uniwersytet Gdański)
- Title
- Chinese Video Game Market as an Opportunity for Polish Game Producers
Chiński rynek gier komputerowych jako możliwość rozwoju dla polskich producentów gier komputerowych - Source
- International Business and Global Economy, 2013, nr 32, s. 25-39, bibliogr. 28 poz.
Biznes Międzynarodowy w Gospodarce Globalnej - Keyword
- Rynek gier, Nowe technologie, Gry komputerowe
Games market, High-tech, Computer games - Note
- summ.
- Abstract
- Celem artykułu było zweryfikowanie, czy chiński rynek gier komputerowych może być okazją do rozwoju dla polskich producentów gier oraz która część tego rynku jest najbardziej obiecująca i daje największe możliwości wzrostu. Drugim celem było zidentyfikowanie najważniejszych barier wejścia na chiński rynek gier komputerowych oraz sprawdzenie, czy jest możliwe pokonanie tych barier. Analiza wzrostu liczby ludności z dostępem do Internetu oraz wskaźnika penetracji wskazują, że chiński rynek gier internetowych ma potencjał, aby stać się największym na świecie. Dalsze analizy pomogły w ustaleniu, że rynki gier internetowych oraz gier na telefony komórkowe są najbardziej obiecujące z punktu widzenia polskich producentów gier. Zidentyfikowanych zostało wiele barier wejścia na chiński rynek gier internetowych i gier na telefony komórkowe, ale żadne z nich nie są na tyle wysokie, aby zatrzymać ewentualną ekspansję polskich producentów gier.(abstrakt oryginalny)
The aim of the article was to verify if Chinese game market can be attractive for Polish game producers, and which part of this market is the most promising and gives the biggest growth opportunities. The second goal was to identify major barriers to entry on the Chinese game market, and to find out if this obstacles can be overcome. Analysis of the growth of the Internet access and penetration ratio has shown that online game market in China has a potential to become the biggest in the world. Video game market research has shown that not only its growth potential is extraordinary, but it is already second largest in the world. Further analysis helped to establish that it is online and mobile game market that is the most promising for Polish game developers. Several barriers to entry were identified, but none of them is too problematic to stop game producers from expansion to Chinese online and mobile game market.(original abstract) - Full text
- Show
- Bibliography
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- Cited by
- ISSN
- 2300-6102
- Language
- eng