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Author
Drab-Kurowska Anna (Uniwersytet Szczeciński)
Title
The Role of Social Media in Economy
Source
Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Usług, 2013, nr 105, s. 297-304, rys., bibliogr. 8 poz.
Issue title
Europejska przestrzeń komunikacji elektronicznej. T. 2
Keyword
Gospodarka
Economy
Note
summ.
Abstract
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. This article shows the place the social media marketing in e-marketing. The analysis of the situation of the social media marketing in Poland was discussed.(original abstract)
Accessibility
The Main Library of Poznań University of Economics and Business
Szczecin University Main Library
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Bibliography
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  1. Buziewicz-Guźlecka A.: Management of changes, in enterprises as a form of adaptation to e-economy, Scientific Journal No. 681, Service management Vol. 8, WNUS, Szczecin 2012.
  2. Comunity business - a new era in business communications, Report based on the audit Polish companies on Facebook - social websites in marketing communications of Polish enterprises, Deloitte Poland 2012.
  3. Generations 2010, Pew Internet & the American Life Project, December 16, 2010 in: Use of social media in enterprises, eds B. Gregor, M. Stawiszyński, Zeszyty Naukowe Uniwersytetu Szczecińskiego nr 702, Ekonomiczne Problemy Usług nr 87, WNUS, Szczecin 2012.
  4. Gregor B., Stawiszyński M.: How enterprises use social media, Zeszyty Naukowe Uniwersytetu Szczecińskiego nr 702, Ekonomiczne Problemy Usług nr 87, WNUS, Szczecin 2012.
  5. Gregor B., Stawiszyński M: From e-commerce to social commerce - changes in electronic commerce and the Internet and e-clients (trends and challenges), "Internal Trade" 2011, 9/10.
  6. Small andMedium-Size Enterprises in Poland, PARP, Warszawa 2011.
  7. The New Conversation, Taking Social Media from Talk to Action, SAS, "Harvard Business Review", October 27, 2010.
  8. The State of Social Media for Business, SmartBrief Inc., November 3, 2010.
Cited by
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ISSN
1640-6818
1896-382X
Language
eng
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