- Author
- Drab-Kurowska Anna (Uniwersytet Szczeciński)
- Title
- The Role of Social Media in Economy
- Source
- Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Usług, 2013, nr 105, s. 297-304, rys., bibliogr. 8 poz.
- Issue title
- Europejska przestrzeń komunikacji elektronicznej. T. 2
- Keyword
- Gospodarka
Economy - Note
- summ.
- Abstract
- Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. This article shows the place the social media marketing in e-marketing. The analysis of the situation of the social media marketing in Poland was discussed.(original abstract)
- Accessibility
- The Main Library of Poznań University of Economics and Business
Szczecin University Main Library - Full text
- Show
- Bibliography
-
- Buziewicz-Guźlecka A.: Management of changes, in enterprises as a form of adaptation to e-economy, Scientific Journal No. 681, Service management Vol. 8, WNUS, Szczecin 2012.
- Comunity business - a new era in business communications, Report based on the audit Polish companies on Facebook - social websites in marketing communications of Polish enterprises, Deloitte Poland 2012.
- Generations 2010, Pew Internet & the American Life Project, December 16, 2010 in: Use of social media in enterprises, eds B. Gregor, M. Stawiszyński, Zeszyty Naukowe Uniwersytetu Szczecińskiego nr 702, Ekonomiczne Problemy Usług nr 87, WNUS, Szczecin 2012.
- Gregor B., Stawiszyński M.: How enterprises use social media, Zeszyty Naukowe Uniwersytetu Szczecińskiego nr 702, Ekonomiczne Problemy Usług nr 87, WNUS, Szczecin 2012.
- Gregor B., Stawiszyński M: From e-commerce to social commerce - changes in electronic commerce and the Internet and e-clients (trends and challenges), "Internal Trade" 2011, 9/10.
- Small andMedium-Size Enterprises in Poland, PARP, Warszawa 2011.
- The New Conversation, Taking Social Media from Talk to Action, SAS, "Harvard Business Review", October 27, 2010.
- The State of Social Media for Business, SmartBrief Inc., November 3, 2010.
- Cited by
- ISSN
- 1640-6818
1896-382X - Language
- eng
