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Author
Balan Carmen (Bucharest Academy of Economic)
Title
Consumer Behavior in the Digital Era - Evidence from Romanian Market
Source
Journal of Economics & Management / University of Economics in Katowice, 2014, nr 15, s. 5-24, rys., bibliogr. 20 poz.
Keyword
Handel elektroniczny, Zachowania konsumenta, Media społecznościowe, Serwisy społecznościowe
e-commerce, Consumer behaviour, Social media, Social networking
Country
Rumunia
Romania
Abstract
Romanian consumers entered the digital era with more or less enthusiasm, knowledge and openness to communicate and purchase in the new environment. Internet and social networks, blogs and opinion formers, brands present in social media and in online stores are common denominators of the life of many Romanians. Hereinafter, the behavior of consumers in the digital era and the implications for the marketing communication of the companies are presented from both quantitative and qualitative up-to-date perspectives.(fragment of text)
Accessibility
The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics
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Bibliography
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ISSN
1732-1948
Language
eng
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