- Author
- Kramer Teodor
- Title
- Potrzeba marketingowej orientacji przedsiębiorstw
On the Marketing Orientation of Enterprises - Source
- Ekonomista, 1995, nr 1-2, s. 177-180, przypisy
- Keyword
- Transformacja przedsiębiorstw, Orientacja marketingowa, Przedsiębiorstwo na rynku
Transformation of enterprises, Marketing orientation, Enterprise in the market - Abstract
- In the article, the author discusses the problem of what is to be understood by the concept of a marketing-oriented firm, and the way in which such firms can be identified. A number of characteristics that result from principles of marketing, are considered, like market research, segmentation of the market, construction of marketing systems of information, definition of long-term goals of the firm, observance of professional ethics. From the recent analyses it follows that many Polish firms are far from satisfying those requirements. (original abstract)
- Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Cited by
- ISSN
- 0013-3205
- Language
- pol
