- Author
- Dakic Stojanka (University of Novi Sad, Serbia), Fabian Ksenija (University of Novi Sad, Serbia)
- Title
- Serbian labor market with special emphasis on defining marketing strategy in tourism
- Source
- Perspectives of Innovations, Economics and Business, 2010, vol. 4, nr 1, s. 60-62, bibliogr. 7 poz.
- Keyword
- Strategia marketingowa, Zasoby ludzkie, Turystyka, Rynek pracy
Marketing strategy, Human resources, Tourism, Labour market - Country
- Serbia
Serbia - Abstract
- In addition to clear negative impact of the global economic crisis, which we witness, the labor market in Serbia has been faced with the transition problems accumulated through many years. Tourism and hospitality are among the those activities which have capacity to induce the entire system of other complementary activities that contribute to coping with the problem of high unemployment. The paper discusses role of developing marketing strategies in tourism sector of Serbia. As the author, it is important for the country to define a clear marketing strategy that includes adequate directing capabilities and resources in this industry in order to response to changes in the environment.(original abstract)
- Full text
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- Bibliography
-
- Bakić , O., 2007. "Marketing u turizmu", Čigoja štampa, Beograd
- Edita, K., 2004. "Inovativni turizam - Model strateškog razvoja turizma kao ključna grana srpske ekonomije", Beograd
- Report on the development of Serbia in 2008, 2009. Republic Development Bureau, Belgrade
- Stojanović, V., 2006. "Održivi razvoj turizma i životne sredine", Prirodno-matematički fakultet, Novi Sad
- http://www.razvoj.sr.gov.yu/SED/2007/Mart/a03.htm
- http://www.ivatourism.org
- http://www.wto.org
- Cited by
- ISSN
- 1804-0519
- Language
- eng
- URI / DOI
- http://dx.doi.org/10.15208/pieb.2010.16
