BazEkon - The Main Library of the Cracow University of Economics

BazEkon home page

Main menu

Author
Kretter Anton (Slovak Agricultural University in Nitra), Kádeková Zdenka (Slovak Agricultural University in Nitra)
Title
Eco Marketing in Agriculture and Barriers to Organic Food Sales
Source
Zeszyty Naukowe SGGW w Warszawie. Polityki Europejskie, Finanse i Marketing, 2013, nr 10 (59), s. 394-401, bibliogr. 6 poz.
Scientific Journals Warsaw University of Life Sciences - SGGW. European Policies, Finance and Marketing
Keyword
Rolnictwo ekologiczne, Żywność ekologiczna, Marketing rolny
Ecological agriculture, Organic food, Agricultural marketing
Note
streszcz., summ.
Abstract
Eco-agriculture is based on the biological approach, in which nature is a unified whole. Its aim is sustainable and ecologically balanced agricultural system producing quality food, protecting and using natural resources and landscapes in a sustainable manner. Market output of eco-agriculture is organic food. Its successful application in the market is distorted by the action of the barriers to their consumption and barriers to quality, price, situational, habit, motivation, information and trust barriers. To overcome these barriers contributes active using of eco marketing tools. (original abstract)
Full text
Show
Bibliography
Show
  1. HORSKÁ,E. -URGEOVÁ,J. - PROKEINOVÁ, R. 2011. Consumers´ Food Choice and Quality Perception: Comparative Analysis of Selected Central European Contries. In Agricultural Economics International Scientific Magazine, Volume 57 (2011) No. 10 493-499 p. Praha, 2011 : Ústav zemědělských a potravinářských informací. ISSN: 0139-570X.
  2. KRETTER, A. 2005. Marketing ekologického poľnohospodárstva a ekoproduktov. Nitra: SPU, 2005, 90 p. ISBN: 80-8069-620-9.
  3. KRETTER,A. 2006. Ekomarketing a poľnohospodárstvo. In: Zborník z vedeckého seminára Ekologické poľnohospodárstvo ako súčasť enviromentálneho programu. Nitra: SPU, 2006. p. 67- 70. ISBN: 80-8069-719-1.
  4. KRETTER,A.- MURA,L. 2006. Labeling of ecological foodstuffs questions and advantages. In 10th International Scientific Days of Agricultural Economics Agráralkalmazkodás a váttozó gazdasághos. Gyongyos: Karoly Robert College, 2006, p.1-4. ISBN 963 229 623 0.
  5. NAGYOVÁ, Ľ. et al. 2012 Trendy v spotrebiteľskom správaní na trhu potravinárskych produktov SR. Nitra:SPU, 2012, 83 p. ISBN 978-80-552-0899-2.
  6. VICEN,M. 2010. Cenová politika. In: Kretter, A. et al. Marketing, 4.vyd. Nitra: SPU, 2010. P. 179-209. ISBN: 978-80-552-0355-3.
Cited by
Show
ISSN
2081-3430
Language
eng
Share on Facebook Share on Twitter Share on Google+ Share on Pinterest Share on LinkedIn Wyślij znajomemu