- Author
- Kretter Anton (Slovak Agricultural University in Nitra), Kádeková Zdenka (Slovak Agricultural University in Nitra)
- Title
- Eco Marketing in Agriculture and Barriers to Organic Food Sales
- Source
- Zeszyty Naukowe SGGW w Warszawie. Polityki Europejskie, Finanse i Marketing, 2013, nr 10 (59), s. 394-401, bibliogr. 6 poz.
Scientific Journals Warsaw University of Life Sciences - SGGW. European Policies, Finance and Marketing - Keyword
- Rolnictwo ekologiczne, Żywność ekologiczna, Marketing rolny
Ecological agriculture, Organic food, Agricultural marketing - Note
- streszcz., summ.
- Abstract
- Eco-agriculture is based on the biological approach, in which nature is a unified whole. Its aim is sustainable and ecologically balanced agricultural system producing quality food, protecting and using natural resources and landscapes in a sustainable manner. Market output of eco-agriculture is organic food. Its successful application in the market is distorted by the action of the barriers to their consumption and barriers to quality, price, situational, habit, motivation, information and trust barriers. To overcome these barriers contributes active using of eco marketing tools. (original abstract)
- Full text
- Show
- Bibliography
-
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- VICEN,M. 2010. Cenová politika. In: Kretter, A. et al. Marketing, 4.vyd. Nitra: SPU, 2010. P. 179-209. ISBN: 978-80-552-0355-3.
- Cited by
- ISSN
- 2081-3430
- Language
- eng
