BazEkon - The Main Library of the Cracow University of Economics

BazEkon home page

Main menu

Author
Korkmaz Halil (Canakkale Onsekiz Mart University), Mercan Okan (Canakkale Onsekiz Mart University), Atay Lütfi (Canakkale Onsekiz Mart University)
Title
The Role of Cittaslow in Destination Branding: the Case of Seferihisar
Source
Current Issues of Tourism Research, 2014, vol. 4, nr 1, s. 5-10, rys., bibliogr. 33 poz.
Keyword
Marka, Turystyka, Miasto
Brand, Tourism, City
Note
summ.
Country
Turcja
Turkey
Abstract
Today, it can be said that tourism is seen as an instrument of local development. Branding destinations and product differentiation are necessary to achieve competitive advantage due to experiencing intense competition in the tourism industry. Cittaslow is one of the tools in destination branding in recent years that is noteworthy. Tourism differentiates in Cittaslow, which reached number nine in Turkey. The basic philosophy of Cittaslow is to forefront local values of destinations and different elements from other destinations. Therefore, preserved local and ecological in Cittaslow labeled destinations are important. In this study, the changes in Seferihisar which is Turkey's first Cittaslow labeled destination, is examined. In this context,an evaluation of Seferihisar has been done, considering the effect of being Cittaslow.(original abstract)
Full text
Show
Bibliography
Show
  1. Aaker, D.A. (1991). Managing brand equity. New York, NY: The Free Press.
  2. About Cittaslow Organization. (2014, April 5). Retrieved from: http://www.cittaslow.org/section/associationDestinationManagement. (2014, April 2). Retrieved from: http://www.virbusgame.eu/virbus/ mediawiki/index.php/Destination_Management (02.04.2014)
  3. Anholt, S. (2002). Foreword. Journal of Brand Management, 9 (4-5), 229-239.
  4. Baldemir, E., Kaya, F., Şahin, T. K. (2013). A Management Strategy within Sustainable City Context: Cittaslow. Procedia Social and Behavioral Sciences, 99, 75-84.
  5. Blackett, T. (2003). What is a Brand. In Economist Books Eds., Brands and Branding. London, GBR: Profile Books, 13-25.
  6. Blain, C., Levy, S. E., Brent Ritchie, J. R. (2005). Destination Branding:Insights and Practices from Destination Management Organizations. Journal of Travel Research, 43 (May), 328-338.
  7. Chon, K. S., Olsen, M. D. (1991). Functional and Symbolic Congruity Approaches to Consumer Satisfaction/Dissatisfaction in Tourism. Journal of the International Academy of Hospitality Research, 3, 1-25.
  8. Echtner, C. M., Ritchie, J. B. (2003). The meaning and measurement of destination image. Journal of Tourism Studies, 14 (1), 37-48.
  9. Eşsiz Lezzetler Sefertası'nda. (2014, March 23). Retrieved from: http://www.seferihisar.bel.tr/ index.php?option=com_content&view=article&id=261&catid=3&Itemid=63
  10. for Australian University Tourism and Hospitality Education Conference Where the Bloody Hell Are We?, 11-14 February 2008, Gold Coast International Hotel, Queensland.
  11. Genelius, S. (2014. March 15). Brand Equity Basics - Part 1: What Is Brand Equity? Retrieved from: https://aytm.com/blog/research-junction/brand-equity-basics-1/ (15.03.2014)
  12. Henderson, J.C. (2007). Uniquely Singapore? A Case Study in Destination Branding. Journal of Vacation Marketing, 13 (3), 261-274.
  13. Izmir Development Agency (2014, April 4). 2014-2023 İzmir Bölge Toplantıları: Seferihisar. Retrieved from: http:// www.izmiriplanliyorum.org/static/uplo/file/seferihisar_ilce_sunum.pdf
  14. Kapferer, J. N. (1995). Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. Kogan Page Limited. London, UK.
  15. Köstem, B. (2014, April 4). Mükemmeliyet Koşulları. Retrieved from: http://www.cittaslowseferihisar.org/index.php?option=com_content&view=article&id=64&Itemid=63
  16. Köstem, B. (2014, March 24). Seferihisar. Retrieved from: http://cittaslowseferihisar.org/eng/ index.php? option=com _content&view=article&id=70& Itemid=59
  17. Kotler, P. (2002). Social marketing. Sage Publications Inc. Thousand Oaks, USA.
  18. Mayer, H. and Knox, P. L. (2006). Slow Cities: Sustainable Places in A Fast World. Journal of Urban Affairs, 28, 321-334. doi:10.1111/j.1467-9906.2006.00298.x
  19. Miele, M. (2008). CittaSlow: Producing Slowness against the Fast Life, Space and Polity, 12 (1), 135-156.
  20. Morgan, N., Pitchard, A., Piggott, R. (2001). New Zealand, 100% Pure. The creation of a powerful niche destination brand. Brand Management, 9 (4-5), 335-354.
  21. Pike, S. (2005). Beyond products brand management: Tourism destination branding complexity. Journal of Product & Brand Management, 14 (4) 258-259.
  22. Pike, Steven D. (2008). Destination branding: analysing brand equity for Queensland's Coral Coast. In: 18th Annual Council
  23. Pink, S. (2008). Sense and sustainability: The case of the Slow City movement, Local Environment: The International Journal of Justice and Sustainability, 13 (2), 95-106.
  24. Pride, W. M., Ferrell, O. C. (2006). Marketing Concepts and Strategies. Houghton Mifflin College Division. Boston.
  25. Rainisto, S. (2007). Success factors of Place Branding: A study of Place Marketing Practices. Study Report. At http://www.sci.fi/~rainisto/SuccessFactorsModel.pdf (09.03.2014).
  26. Tapachai, N., Waryszak, R. (2000). An examinationof the role of beneficial image in tourist destination selection. Journal of Travel Research, 39 (1), 37-44.
  27. Turkish Statistical Institute. (2014, March 23). Adrese Dayalı Nufüs Kayıt Sistemi: Seferihisar. Retrieved from: http://tuikapp.tuik.gov.tr/adnksdagitapp/adnks.zul
  28. Uhrenholt, H. (2008). Destination Branding of NYC: Creating a Destination Brand Identity. Unpublished Master's Thesis. Faculty of Business language Aarhus University, Denmark.
  29. Uyelik Süreci (2014, March 3). Retrieveded from http://cittaslowturkiye.org/?page_id=1549
  30. Valcic, M. and Domsic, L. (2012). Information Technology for Management and Promotion of Sustainable Cultural Tourism. Informatica, 36, 131-136.
  31. Wheeler, A. (2010). Designing Brand Identity: An Essential Guide for the Whole Branding Team. John Wiley & Sons. ISBN:978-0-470-40142-2
  32. World Tourism Organization Network.
  33. Yalçın A.,Yalçın S., (2013). Sürdürülebilir Yerel Kalkınma İçin Cittaslow hareketi Bir Model olabilir mi? Sosyal ve Beşeri Bilimler Dergisi Cilt, 5 (1), 40.
Cited by
Show
ISSN
2048-7878
Language
eng
Share on Facebook Share on Twitter Share on Google+ Share on Pinterest Share on LinkedIn Wyślij znajomemu