- Author
- Bejm Artur (Politechnika Lubelska)
- Title
- Źródła postrzeganego ryzyka a skłonność konsumentów do zakupów on-line w świetle wyników badań własnych
The Sources of Perceived Risk, and the Inclination of Consumers Towards On-Line Purchases - the Results of Own Studies - Source
- Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, 2014, nr 337, s. 120-128, rys., bibliogr. 16 poz.
Research Papers of Wrocław University of Economics - Issue title
- Badania marketingowe - kontekst funkcjonowania przedsiębiorstw i sieci organizacyjnych
- Keyword
- Transakcje wirtualne, Segmentacja, Ryzyko
Virtual transaction, Segmentation, Risk - Note
- streszcz., summ.
- Abstract
- Niniejszy artykuł prezentuje wyniki badania obszarów postrzeganego ryzyka związanego z dokonywaniem przez konsumentów transakcji on-line. Objęło ono między innymi ocenę istotności źródeł ryzyka, to jest kolejnych, możliwych do napotkania zagrożeń oraz problemów, oraz weryfikację ich znaczenia w kształtowaniu skłonności do dokonania transakcji przy wykorzystaniu sieci Internet. Potwierdzono także hipotezę zakładającą możliwość segmentacji konsumentów według struktury źródeł postrzeganego ryzyka.(abstrakt oryginalny)
The paper presents the results of a study of different categories of risk perceived by the consumers during the online purchase processes. It included the evaluation of the significance of various sources of aforementioned risk, and the estimation of their impact on consumers' tendency towards the on-line shopping. Additionally, a possibility to create a market segmentation based on the structure of the sources mentioned above was assessed.(original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Bibliography
-
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- Cited by
- ISSN
- 1899-3192
- Language
- pol
