BazEkon - The Main Library of the Cracow University of Economics

BazEkon home page

Main menu

Author
Gregor Bogdan (Uniwersytet Łódzki), Gotwald Beata (Uniwersytet Łódzki)
Title
Advertasing Aimed at Children - between Efficiency and Ethics of Marketing Activities
Source
Zeszyty Naukowe SGGW w Warszawie. Polityki Europejskie, Finanse i Marketing, 2013, nr 10 (59), s. 747-754, fot., bibliogr. 20 poz.
Scientific Journals Warsaw University of Life Sciences - SGGW. European Policies, Finance and Marketing
Keyword
Marketing, Dzieci, Etyka
Marketing, Children, Ethics
Note
streszcz., summ.
Abstract
The role of marketing communication in contemporary reality gains special importance. Children are still a specific group of customers for their development, structure of needs and difference as for perception. Due to that fact it is crucial to analyze the development of a child in relation to marketing usage of that knowledge and this is the aim of the article. It consists of two parts: first one devoted to child's development and the second one - devoted to advertising and usage of the information on child as a creature in marketing communication in social context. The other goal of the article is to present the need for balance between efficiency and ethics while marketing activities are aimed at children. (original abstract)
Full text
Show
Bibliography
Show
  1. Bohnsack R., Pfaff N., Weller W., Qualitative Analysis and Documentary Method in International Educational Research, Barbara Budrich Publishers, Leverkusen 2010.
  2. Brown W.S., Ethics and the Business of Children's Public Television Programming, "Teaching Business Ethics", February 2002, Vol. 6, Issue 1.
  3. Gillham B., Case Study Research Methods Continuum, London 2000.
  4. Goodman E., Ads poplute most everything in sight, Albuquerque Journal, June 27, 1999.
  5. Grady M. P. , Qualitative and Action Research. A Practicioner Handbook, Bloomington 1998, p. 28-34.
  6. Gregor B., Gotwald B., Advergaming i grywalizacja jako trend i szansa dla marketingu, "Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu", Wydawnictwo Naukowe Uniwersytetu Szczecińskiego, Szczecin 2012.
  7. Gunter B., Oates C., Blades M., Advertising to Children on TV. Content, Impact, and Regulation, Lawrence Erlbaum Associates, Mahwah 2007.
  8. Kowalczyk M., Determinanty zagrożeń procesu wychowania we współczesnej rodzinie polskiej, IMPULS, Kraków 2004.
  9. Kowalczyk M., Socjodemograficzne uwarunkowania wspierania potrzeb i aspiracji dzieci w środowisku rodzinnym, REIPRINT, Piotrków Trybunalski 2001.
  10. Macklin M.C., Carlson L., Advertising to Children. Concepts and Controversies, SAGE Publications. Thousand Oaks 1999.
  11. Meggitt C., Child Development. An illustrated guide, Heinemann Educational Publishers, Oxford 2006.
  12. Neeley S.M., Internet Advertising and Children, [in:] Internet Advertising. Theory and Research, Schumann D.W., Thorson E. (ed.), Lawrence Erlbaum Associates, Mahwah 2007.
  13. Peracchio L.A., Luna D., How Do We Persuade Children Not to Smoke?, [in:] Advertising to Children. Concepts and Controversies, Macklin M.C., Carlson L. (ed.), SAGE Publications. Thousand Oaks 1999.
  14. Reece B.B., Rifon N.J., Rodriguez K., Selling Food to Children. Is Fun Part of a Balanced Breakfast?, [in:] Advertising to Children. Concepts and Controversies, Macklin M.C., Carlson L. (ed.), SAGE Publications. Thousand Oaks 1999.
  15. Siegel C., Internet Marketing: Foundations and Applications, Houghton Mifflin, Boston 2006.
  16. Talay-Ongan A., Child development and education of young children [in:] Talay-Ongan A., Ap E.A., Child Development and Teaching Young Children, Thomson Social Science Press, Sydney 2005.
  17. Tassoni P., 6 to 16 Child Development, Heinemann, Oxford 2007.
  18. Wadsworth B.J., Teoria Piageta. Poznawczy i emocjonalny rozwój dziecka, WSiP,. Warszawa 1998.
  19. Wołoszynowa L., Młodszy wiek szkolny, [in:] Psychologia rozwojowa dzieci i młodzieży, M. Żebrowska (ed.), PWN, Warszawa 1982.
  20. Woodside A. G. , Case Study Research. Theory, Methods, Practice, Emerald, Bingley 2010.
Cited by
Show
ISSN
2081-3430
Language
eng
Share on Facebook Share on Twitter Share on Google+ Share on Pinterest Share on LinkedIn Wyślij znajomemu