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Author
Marczewska Magdalena (University of Warsaw, Poland)
Title
The Role of Competitors and Customers in the Development of Environmentally Sound Technologies
Source
Journal of Entrepreneurship, Management and Innovation (JEMI), 2014, vol. 10, nr 2, s. 39-61, rys., tab., bibliogr. 48 poz.
Issue title
Perspectives on Innovations Management - Environmental, Social and Public Sector Innovations
Keyword
Ochrona środowiska, Klient, Konkurencja, Innowacje
Environmental protection, Customer, Competition, Innovations
Note
streszcz., summ.
Abstract
Artykuł przedstawia dwie główne siły oddziałujące na tworzenie innowacji produktowych przez dostawców technologii nieszkodliwych dla środowiska, czyli konkurentów i klientów. Praca omawia te zjawiska na bazie rozmaitych podejść teoretycznych (Ansoff i Stewart, 1967; Von Hippel, 1987, 2005, 2007; Prahalad and Ramaswamy, 2004). Wyniki badań pokazują, że polskie firmy - dostawcy technologii nieszkodliwych dla środowiska chętnie szukają inspiracji zarówno po stronie popytu jak i podaży rynkowych graczy. W przypadku strony podaży, w większości sytuacji inspiracja nie miała prowadzić do kopiowania już istniejących idei, które odniosły sukces. Konkurenci są postrzegani raczej jako źródło inspiracji do dalszego rozwoju rozwiązań technologicznych. Chociaż firmy koncentrują się na tworzeniu relacji z klientami i śledzeniu ich zachowań, relacje te nie zostały jeszcze w pełni stworzone przez polskie firmy objęte naszym badaniem, a klienci nie są wciąż traktowani jako współtwórcy udoskonaleń produktów czy nowych rozwiązań. (abstrakt oryginalny)

The article presents two important forces influencing the development of product innovations by suppliers of environmentally sound technologies, namely competitors and consumers. It discusses these phenomena on the basis of different theoretical approaches (Ansoff and Stewart, 1967; Von Hippel, 1987, 2005, 2007; Prahalad and Ramaswamy, 2004). The results of the study show that Polish companies-suppliers of environmentally sound technologies are willing to gain inspiration from both demand and supply side market players. In case of supply side of the market, in most cases inspiration was not aimed at copying existing successful ideas. The competitors are perceived rather as a source of inspiration for further development of technological solutions. Although companies concentrate on having a relationship with customers and track their behavior, these relations have not been established by the Polish companies researched here in order to treat users as co-creators of product improvements or novelties. (original abstract)
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Bibliography
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ISSN
2299-7075
Language
eng
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