BazEkon - The Main Library of the Cracow University of Economics

BazEkon home page

Main menu

Mori Neema (University of Agder, Norway; University of Dar es Salaam Business School, Tanzania), Munisi Gibson (University of Agder, Norway)
The Role of the Internet in Overcoming Information Barriers : Implications for Exporting SMEs of the East African Community
Journal of Entrepreneurship, Management and Innovation (JEMI), 2012, vol. 8, nr 2, s. 60-77, rys., tab., bibliogr. 45 poz.
Issue title
Contemporary Management Concepts
Małe i średnie przedsiębiorstwa, Internet, Dostęp do informacji, Eksport
Small business, Internet, Access to information, Export
streszcz., summ.
Afryka Wschodnia
East Africa
Małe i średnie przedsiębiorstwa odgrywają istotną rolę w gospodarkach krajów Afryki Wschodniej, wywierając pozytywny wpływ na wysokość dochodu narodowego i poziom zatrudnienia. Prowadzenie działalności eksportowej oferuje dodatkową możliwość rozwoju tych przedsiębiorstw i poprawę ich funkcjonowania. Jednocześnie przedsiębiorstwa doświadczają różnorodnych barier związanych z dostępnością i przepływem informacji zarówno przed jak i w trakcie prowadzenia działalności eksportowej. Celem pracy jest identyfikacja barier informacyjnych i podjęcie dyskusji nad wpływem internetu na ich przezwyciężanie. W oparciu o literaturę przedmiotu z zakresu internetu, międzynarodowego biznesu i małych przedsiębiorstw, autorzy formułują tezy i proponują model badawczy, który może być wykorzystany w przyszłych badaniach naukowych. (abstrakt oryginalny)

Small and medium-sized enterprises play a significant role in the East African Community, contributing highly to the national income and employing a significant number of people. Exportation provides a great opportunity for these enterprises to expand their businesses and improve their performance. However, they encounter a number of information- related barriers before and during exportation. Based on literature, this paper identifies these barriers and discusses how the internet could be used to reduce them. Based on the internet, international business and small business literature, the paper provides propositions and develops a model that will be useful for future studies in this area. (original abstract)
Full text
  1. Abratt, R., & Silva, L. H. D. (2002). Potential of the internet as a retailing channel in South Africa. Journal of African Business, 3(3), 69-90.
  2. Anderson, W. (2011). Internationalization opportunities and challenges for small and medium-sized enterprises from developing countries. Journal of African Business, 12 (2), 198-217.
  3. Asiedu, E. (2004). Policy reform and foreign direct investment in Africa: Absolute progress but relative decline. Development Policy Review, 22(1), 41-48.
  4. Bakunda, G. (2003). Explaining firm internationalization in Africa using the competence approach. Journal of African Business, 4(1), 57-85.
  5. Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
  6. Bennett. (1998). Using the World Wide Web for international marketing: Internet use and perceptions of export barriers among German and British businesses. Journal of Marketing Communications, 4(1), 27-43.
  7. Boateng, R., Hinson, R., Heeks, R., & Molla, A. (2008). E-commerce in least developing countries: Summary evidence and implications. Journal of African Business, 9(2), 257-285.
  8. Jerzy Dietl, J. (2005). Expansion of Marketing Activities and Marketing as a Field of Science and Education Subject. Journal of Entrepreneurship, Management and Innovation, 2(1), 4-23
  9. Delloitte. (no year). Ethics and governance in SMEs - East Africa's experience. From,%20Simon.pdf.
  10. Dholakia, R. R., & Kshetri, N. (2004). Factors impacting the adoption of the internet among SMEs. Small Business Economics, 23(4), 311-322.
  11. EAC. (2011a). EAC development strategy: Deepening and accelerating integration., (pp. 215). Arusha, Tanzania: The East African Community.
  12. EAC. (2011b). The East African Community facts and figures. (pp. 66). Arusha, Tanzania: The East African Community.
  13. Ernst & Young. (2009). Study on the promotion of micro, small and medium enterprises in the East African region (pp.88). The East African Community.
  14. Fillis. (2002). Barriers to internationalisation. European Journal of Marketing, 36(7/8), 912.
  15. Ghoshal, S. (1987). Global strategy: An organizing framework. Strategic Management Journal, 8(5), 425-440.
  16. Grossman, G.,&Helpman, E. (1989). Growth and Welfare in a Small Open Economy. NBER Working paper Series. Number. 2979
  17. Hamill, J. (1997a). The internet and international marketing. International Marketing Review, 14(5), 300-323.
  18. Hamill, J. (1997b). Internet marketing in the internationalisation of UK SMEs. Journal of Marketing Management, 13(1-3), 9-28.
  19. Hornby, G., Goulding, P., & Poon, S. (2002). Perceptions of export barriers and cultural issues: The SME's e-commerce experience. Journal of Electronic Commerce Research, 3(4), 213-226.
  20. Husein, A. (2009). Determinants of firms' export performance: Empirical evidence from Tanzanian manufacturing firms. Masters in International Management, University of Agder.
  21. IFC. (2012). Doing business in the East African Community. pp. 116.Washington.
  22. Johanson, J., & Vahlne, J.-E. (2006). Commitment and opportunity development in the internationalization process: A note on the Uppsala internationalization process model. Management International Review, 46(2), 165-178.
  23. Johanson, J., & Vahlne, J.-E. (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of International Business Studies, 40, 1411-1431.
  24. Johanson, J., & Wiedersheim-Paul, F. (1975). The internationalization of the firm - four Swedish cases. Journal of Management Studies, 12 (3), 305-323.
  25. Knight, G. A., & Kim, D. (2009). International business competence and the contemporary firm. Journal of International Business Studies, 40 (2), 255-273.
  26. Kyereboah-Coleman, A., & Amidu, M. (2008). The link between small business governance and performance: The case of the Ghanaian SME sector. Journal of African Business, 9(1), 121-143.
  27. Lange, P. (2011). Africa - internet, broadband and digital media statistics 69. Retrieved from
  28. Leonidou, L. C. (2004). An analysis of the barriers hindering small business export development. Journal of Small Business Management, 42(3), 279-302.
  29. Loane, L. S. (2005). The role of the internet in the internationalisation of small and medium sized companies. Journal of International Entrepreneurship, 3(4), 263-277.
  30. Masum, M. I., & Fernandez, A. (2008). Internationalization process of SMEs: Strategies and methods. Masters, Malardalen University.
  31. Melewar, T. C., & Smith, N. (2003). The internet revolution: Some global marketing implications. Marketing Intelligence & Planning, 21(6), 363-369.
  32. Milanzi, M. A. (2012). Export Barrier Perceptions in Tanzania: The Influence of Social Networks. Journal of African Business, 13(1), 29-39.
  33. Myszak, J. (2010). Organizational Culture and its Influence on the Effectiveness of the Company. Management Business Innovation, 6(1), 25-29
  34. Mori, N. (2010). Implications of the Marketing Strategy for Exporting MSEs from Developing Economies. Available at SSRN: or
  35. Obra, A., Cámara, S. B., & Meléndez, A. P. (2002). Internet usage and competitive advantage: The impact of the internet on an old economy industry in Spain. Internet Research, 12(5), 391-401.
  36. Owusu, R. A., & Habiyakare, E. (2011). Managing risk and turbulence in internationalization of foreign companies to South Africa: Lessons from seven Finnish business-to-business firms. Journal of African Business, 12(2), 218-237.
  37. Peterson, A. R., Balasubramanian, S., & Bronnenberg, J. B. (1997). Exploring the implications of the internet for consumer marketing. Journal of the Academy of Marketing Science, 25(4), 329- 346.
  38. Poon, S., & Swatman, P. M. C. (1999). An exploratory study of small business internet commerce issues. Information & Management, 35(1), 9- 18.
  39. Qualman, E. (2009). How social media transforms the way we live and do business. In E. Qualman (ed.), Business Book Summaries, Vol. 1. EBSCO Publishing Inc.
  40. Shabazz, D. (2000). Electronic commerce. Journal of African Business, 1(3), 29-47.
  41. Teo, T. S. H., & Pian, Y. (2003). A contingency perspective on internet adoption and competitive advantage. European Journal of Information Systems, 12(2), 78-92.
  42. Tesfom, G., Lutz, C., & Ghauri, P. (2006). Solving export marketing problems of small and medium-sized firms from developing countries. Journal of African Business, 7(1-2), 57- 87.
  43. Wilkinson, W. T., & Brouthers, L. E. (2006). Trade promotion and SME export performance. International Business Review, 15(3), 233-252.
  44. Yi- Long, J., & Chun-Liang, C. (2006). The influence of the internet in the internationalization of SMEs in Taiwan. Human Systems Management, 25(3), 167- 183.
  45. Zhou, L., Wu, W.-p. W., & Luo, X. (2007). Internationalization and the performance of born-global SMEs: The mediating role of social networks. Journal of International Business Studies, 38, 673-690.
Cited by
Share on Facebook Share on Twitter Share on Google+ Share on Pinterest Share on LinkedIn Wyślij znajomemu