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Valdez Muñoz Raúl (Universidad de las Américas Puebla, Mexico)
The Role of Hypertext in Consumer Decision Making : the Case of Travel Destination Choice
Journal of Entrepreneurship, Management and Innovation (JEMI), 2012, vol. 8, nr 3, s. 78-94, tab., bibliogr. 36 poz.
Issue title
Management and Financial Issues of Mexican Entrepreneurship
Turystyka, Internet, Hipertekst
Tourism, Internet, Hypertext
streszcz., summ.
Podróżowanie należy do najpopularniejszych produktów, które nabywane są za pomocą internetu. Hipertext jest formą elektronicznego tekstu złożonego z bloków słów (lub obrazów) połączonych elektronicznie przy pomocy różnorodnych ścieżek, łańcuchów i szlaków. Niniejsza praca bada istotność hipertekstu w wyborze docelowych miejsc podróży poprzez strony internetowe. Rezultaty badań wskazują, że hipertekstowe łącza zawierające obrazy miejsc podróży, informacje w formie testu i narzędzia poszukiwania informacji są trzema najistotniejszymi cechami stron internetowych dla osób zainteresowanych tematyką turystyczną. Praca oferuje wgląd w przyszłe obszary badawcze nad projektowaniem, zastosowaniem i oceną stron internetowych. (abstrakt oryginalny)

Travel is one of the most popular items people tend to be comfortable with purchasing over the Internet. Hypertext is a form of electronic text composed of blocks of words (or images) linked electronically by multiple paths, chains, or trails. This study explores the importance of hypertext in the travel destination choice from websites. Results show that hypertext links containing images of destinations, informative texts, and search tools are the three most important features utilized by tourist website browsers. This study aims to offer insights into new areas for further research on tourism websites design, application and evaluation. (original abstract)
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