- Author
- Widelska Urszula (Bialystok University of Technology, Poland)
- Title
- Marketing Barriers to E-Health in the Podlaskie Province
- Source
- Optimum : studia ekonomiczne, 2013, nr 5 (65), s. 116-125, rys., bibliogr. 8 poz.
- Keyword
- e-zdrowie, Służba zdrowia, Marketing
e-health, Health service, Marketing - Note
- summ.
- Country
- Województwo podlaskie
Podlaskie Voivodeship - Abstract
- The article undertakes the problem of a marketing scope of e-health, combined with the use of ICT in the health care system. The study focuses on the needs of patients - the main consumers of medical services. The purpose of the article is to identify marketing barriers to e-health services from the perspective of patients and the medical community. To analyze the problem an example of the Podlaskie Province was used. (original abstract)
- Accessibility
- The Library of Warsaw School of Economics
The Library of University of Economics in Katowice - Full text
- Show
- Bibliography
-
- Benchmarking ICT Use among General Practitioners in Europe 2007, Country Profile: Poland, 2007, EC, Empirica.
- Communication From the Commision to the Council, the European Parliamentthe European Economic and Social Committee of the Regions. eHealth Making Healthcare Better for the European Citizens: An Action Plan for a European Health Area, 2004, Brussels.
- E-health for a Healthier Europe! - Opportunities for a Better use of Healthcare Resources, 2009, The Ministry of Health and Social Affairs in Sweden, Gartner.
- Europe's Digital Competitiveness Report 2010, 2010, European Commission.
- Podręcznik dobrych praktyk E-zdrowie. Wyzwania regionalne i ich oddziaływanie, [Good Practice Guide E-Health. Regional challenges and their impact], 2007, the study in the project SIRMA, Tarnów.
- Stanisz-Busch E., 2010, Podstawy zarządzania marketingowego w placówce medycznej [Fundamentals of Marketing Management in a Medical Facility], Wolters Kluwer Polska, Warszawa 2010.
- The Socio-economic Impact of Interoperable Electronic Health Record(EHR) and ePrescribing Systems in Europe and beyond. Final Study Report, 2009, EC, Information Society and Media.
- Widelska U., Dębkowska K., Michalczuk G., Warelis A., Raczkowski IK., Raczkowska U., 2011, Badanie obszaru e-zdrowie projektu E-Podlaskie - kierunki rozwoju społeczeństwa informacyjnego. Raport końcowy [Research on the Area of E-health of the Project E-Podlaskie - Directions of Development of Information Society. Final report], University of Bialystok, Białystok.
- Cited by
- ISSN
- 1506-7637
- Language
- eng
