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Widelska Urszula (Bialystok University of Technology, Poland)
Marketing Barriers to E-Health in the Podlaskie Province
Optimum : studia ekonomiczne, 2013, nr 5 (65), s. 116-125, rys., bibliogr. 8 poz.
e-zdrowie, Służba zdrowia, Marketing
e-health, Health service, Marketing
Województwo podlaskie
Podlaskie Voivodeship
The article undertakes the problem of a marketing scope of e-health, combined with the use of ICT in the health care system. The study focuses on the needs of patients - the main consumers of medical services. The purpose of the article is to identify marketing barriers to e-health services from the perspective of patients and the medical community. To analyze the problem an example of the Podlaskie Province was used. (original abstract)
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
Full text
  1. Benchmarking ICT Use among General Practitioners in Europe 2007, Country Profile: Poland, 2007, EC, Empirica.
  2. Communication From the Commision to the Council, the European Parliamentthe European Economic and Social Committee of the Regions. eHealth Making Healthcare Better for the European Citizens: An Action Plan for a European Health Area, 2004, Brussels.
  3. E-health for a Healthier Europe! - Opportunities for a Better use of Healthcare Resources, 2009, The Ministry of Health and Social Affairs in Sweden, Gartner.
  4. Europe's Digital Competitiveness Report 2010, 2010, European Commission.
  5. Podręcznik dobrych praktyk E-zdrowie. Wyzwania regionalne i ich oddziaływanie, [Good Practice Guide E-Health. Regional challenges and their impact], 2007, the study in the project SIRMA, Tarnów.
  6. Stanisz-Busch E., 2010, Podstawy zarządzania marketingowego w placówce medycznej [Fundamentals of Marketing Management in a Medical Facility], Wolters Kluwer Polska, Warszawa 2010.
  7. The Socio-economic Impact of Interoperable Electronic Health Record(EHR) and ePrescribing Systems in Europe and beyond. Final Study Report, 2009, EC, Information Society and Media.
  8. Widelska U., Dębkowska K., Michalczuk G., Warelis A., Raczkowski IK., Raczkowska U., 2011, Badanie obszaru e-zdrowie projektu E-Podlaskie - kierunki rozwoju społeczeństwa informacyjnego. Raport końcowy [Research on the Area of E-health of the Project E-Podlaskie - Directions of Development of Information Society. Final report], University of Bialystok, Białystok.
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