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Author
Gołębiowski Tomasz (Szkoła Główna Handlowa w Warszawie)
Title
Wpływ zakorzenienia przedsiębiorstwa na przewagę konkurencyjną - perspektywa korporacji transnarodowej
Influence of Firm's Embeddedness on Competitive Advantage - a Transnational Corporation Perspective
Source
International Business and Global Economy, 2014, nr 33, s. 495-505, bibliogr. 44 poz.
Biznes Międzynarodowy w Gospodarce Globalnej
Issue title
European Union - 10 Years after Enlargement
Keyword
Przewaga konkurencyjna, Korporacje międzynarodowe
Competitive advantage, International corporation
Note
summ., streszcz.
Abstract
Artykuł poświęcono analizie koncepcji zakorzenienia (embeddedness) i jego wpływu na przewagę konkurencyjną przedsiębiorstwa w świetle teorii zasobowej, teorii sieci oraz teorii biznesu międzynarodowego. Zakorzenienie przedsiębiorstwa jest określone przez zakres funkcjonalny jego relacji z podmiotami otoczenia i liczbę tych partnerów, intensywność i trwałość więzi oraz współzależność partnerów. Właściwy poziom zakorzenienia ma istotny wpływ na powiększanie i wykorzystywanie zasobów wiedzy przedsiębiorstwa. Z tego względu jest ono uznawane za ważną determinantę trwałej przewagi konkurencyjnej przedsiębiorstw na rynku międzynarodowym. W artykule omówiono specyfikę zarządzania relacjami,w tym także kwestie odnoszące się do poziomu i charakteru zakorzenienia, w korporacjach transnarodowych (KTN). Uwzględniono przy tym zarówno zakorzenienie wewnętrzne, tj. w relacjach między podmiotami tworzącymi wewnętrzną sieć KTN, jak i zakorzenienie zewnętrzne, tj. w relacjach centrali korporacji, a zwłaszcza filii zagranicznych z niezależnymi podmiotami w kraju goszczącym. (abstrakt oryginalny)

The paper is aimed at the analysis of the concept of firm's embeddedness and its influence on firm's competitive advantage in the context of resource-based view of a firm, business networks theory, and international business theories. Embeddedness is characterized by the number of functional areas of the firm involved with external partners and the number of these partners, intensity and sustainability of linkages, and interdependence of relationships' actors. The right level of embedding is crucial for augmenting and exploitation of the knowledge available to the firm. Therefore, embeddedness has been recognized as a significant determinant of firm's sustainable competitive advantage in international markets. The paper discusses the specific issues related to relationship management, incl. those connected with the level and nature of embeddedness in transnational corporations (TNC). Analysis covers both the internal embeddedness, i.e. in linkages within the internal TNC network, and the external embeddedness, i.e. in relationships of headquarters or foreign subsidiaries with independent actors in a host country. (original abstract)
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ISSN
2300-6102
Language
pol
URI / DOI
http://dx.doi.org/10.4467/23539496IB.13.036.2421
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