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Author
Tarka Piotr (Poznań University of Economics, Poland)
Title
Customers Research and Equivalence Measurement in Factor Analysis
Source
Statistics in Transition, 2012, vol. 13, nr 1, s. 143-158, rys., tab., bibliogr. 22 poz.
Keyword
Analiza czynnikowa, Analiza porównawcza, Metody statystyczne
Factor analysis, Comparative analysis, Statistical methods
Note
summ.
Country
Holandia, Polska
Netherlands, Poland
Abstract
Factors Analysis is often tied to specific properties of population and its culture characteristics. If measurement is applied from population to another, then extracted factors may hard to be equally compared on the reflective basic level, unless all conditions of invariance measurement are met. Hence, implementation of customers research and any inter-cultural studies require a multi-cultural model describing statistical differences in both cultures with invariance as underlying assumption. In the article we implement a model for analysis of customers' personal values pertaining to hedonic consumption aspects in two culturally opposite populations. We conducted survey in two countries and the following cities: Poland (Poznan) and The Netherlands (Rotterdam and Tilburg) with randomly prepared samples with youth representatives on both sides. This model permitted us for testing invariance measurement under cross-group constraints and thus examining structural equivalence of latent variables - values. (original abstract)
Accessibility
The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics
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Bibliography
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ISSN
1234-7655
Language
eng
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