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Author
Mokrišová Viera (International School of Management ISM Slovakia in Prešov)
Title
Implementation of Marketing in Catering Services Through Gastro Tickets
Source
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne, 2013, nr 10 (1), s. 139-147, rys., tab., bibliogr. 10 poz.
Humanum. International Social and Humanities Studies
Keyword
Konkurencyjność przedsiębiorstwa, Marketing przedsiębiorstwa, Placówki gastronomiczne, Gastronomia
Enterprise competitiveness, Enterprise marketing, Catering establishments, Gastronomy
Note
summ.
Country
Słowacja
Slovak Republic
Abstract
Currently many companies engaged in the food service are struggling to win customers and gain competitive advantage. One of the ways to attract customers into a restaurant is the wider use of food tickets, through which customers have the option of daily comparison of the quality and the range of food served, which at the definitive result can lead to a good presentation of the company and building corporate reputation. The aim of paper is to analyze the different opinions of experts on the definition of marketing and catering services as well as interpretation of conducted marketing research oriented to the use of the gastro tickets in catering.(original abstract)
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Bibliography
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ISSN
1898-8431
Language
eng
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