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Author
Surówka-Marszałek Danuta (Akademia Ekonomiczna w Krakowie; Krakowska Szkoła Wyższa im. Andrzeja Frycza Modrzewskiego / Wydział Zarządzania)
Title
Współpraca między dostawcą i odbiorcą w procesie zarządzania nowym produktem przemysłowym
Source
Zeszyty Naukowe / Krakowska Szkoła Wyższa im. Andrzeja Frycza Modrzewskiego. Zarządzanie i marketing, 2004, s. 9-28, tab., bibliogr. 15 poz.
Keyword
Relacje dostawca-odbiorca, Proces zarządzania, Zarządzanie produktem, Marketing partnerski
Supplier-recipient relations, Management process, Product management, Partnership marketing
Note
streszcz., summ.
Abstract
Celem artykułu jest analiza procesu rozwoju nowych produktów przemysłowych pozwalająca zarówno na wskazanie przyczyn ich sukcesów, jak i na niepowodzenia wywołane błędnymi decyzjami rynkowymi, które towarzyszą procesowi ich komercjalizacji. (fragment tekstu)

Co-operation between supplier and buyer in the process of new industrial product management In the paper it was undertaken an attempt of analysis of the process development of new industrial products, which permits indication reasons of their successes, and also on failures, called out with incorrect market decisions, which often accompany the activities connected with their commercialization. Firms are forced to create innovations, as well to modify already existing products in order to maintain their customers whose expectations undergo change. Unfortunately working out new products is time-consuming, therefore the more quickly suppliers will understand customers' expectations and be able to prognose their changes in future, the more easily, thanks to successful innovations, they will make good both on served and potential markets. The research which was called in the paper indicates, that creating value for customer and also the level of his content and satisfaction achieved from the received product act the significant role in the creating intcrorganizational connections, enabling mutual cooperation in frames of the B & R programme, building the portfolio of new technologies on the business market. (original abstract)
Accessibility
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
Bibliography
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  10. Hutt M.D., Speh T.W., Zarządzanie marketingiem. Strategia rynku dóbr i usług przemysłowych, Wydawnictwo Naukowe PWN, Warszawa 1997.
  11. Koźmiński A.K., Zarządzanie międzynarodowe, PWE, Warszawa 1999.
  12. Mohr J., Marketing of High - Technology Products and Innovations, Prentice Hall, New Jersey 2001.
  13. Morgan R.M., Hunt S.D., The Commitment - Trust Theory of Relationship Marketing, "Journal of Marketing", 58 (July 1994).
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Language
pol
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