BazEkon - The Main Library of the Cracow University of Economics

BazEkon home page

Main menu

Author
Mokrišová Viera (International School of Management ISM Slovakia in Prešov)
Title
Implementation of marketing in catering services through gastro tickets
Source
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne, 2013, nr 2, s. 289-298, bibliogr. 10 poz.
Society and Education. International Humanist Studies
Keyword
Usługi żywieniowe, Usługi, Marketing
Food services, Services, Marketing
Note
summ.
Abstract
Currently many companies engaged in the food service are struggling to win customers and gain competitive advantage. One of the ways to attract customers into a restaurant is the wider use of food tickets, through which customers have the option of daily comparison of the quality and the range of food served, which at the definitive result can lead to a good presentation of the company and building corporate reputation. The aim of paper is to analyze the different opinions of experts on the definition of marketing and catering services as well as interpretation of conducted marketing research oriented to the use of the gastro tickets in catering.(author's abstract)
Full text
Show
Bibliography
Show
  1. De Pelsmacker, P. Maggie Geuens, M Van Den Bergh, J. 2003. Marke-tingová komunikace. Translate. Praha: Grada
  2. Foret, M.- Procházka, P.- Vaculík, J.- Kopřivová, K. 2001. Marketing základy a postupy. 1. vyd. Praha: Computer Press
  3. Hvizdová, E. a kol. 2007 . Základy marketingu. Prešov: Vydavateľstvo Michala Vaška
  4. Hvizdová, E. 2014. Typológia spotrebiteľov na trhu cestovného ruchu. Prešov: Vydavateľstvo Michala Vaška
  5. Chudíková, K. - Havelková, B. - Michalovičová, M. - Rovný, I. 2005. Hodnotenie výživového stavu obyvateľov Slovenskej republiky vo vzťahu ku kardiovaskulárnemu riziku, In: Cardiology. č.2005. Vo l1
  6. Jakubíková, D. 2009. Marketing v cestovním ruchu. Praha: Grada Publishing
  7. Marinicová, M. 2011. Marketing služieb. Prešov: VŠMP ISM Slovakia v Prešove
  8. Štarchoň, P. - Faltys, J. - Dzugasová, J. 2004. Priamy marketing: Alebo priama cesta ako si získať a udržať zákazníka. 1. vyd. Bratislava: Direct Marketing Beta
  9. Vaštíková, M. 2008. Marketing služieb e ektívne a moderně. Praha: Grada Publishing
  10. Top hotelierstvo. Information and inspirations industry. Žilina: Media/ST, roč. V., r. 2012
Cited by
Show
ISSN
1898-0171
Language
eng
Share on Facebook Share on Twitter Share on Google+ Share on Pinterest Share on LinkedIn Wyślij znajomemu