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Żbikowska Agnieszka (Cracow University of Economics, Poland / Kolegium Nauk o Zarządzaniu i Jakości)
Economic and Political Background in International Marketing on Central and Eastern European Markets
Scientific Publications / University of Economics in Katowice. International Marketing and Business in the CEE Markets, 2009, s. 92-109, rys., tab., bibliogr. 11 poz.
Marketing międzynarodowy
International marketing
Europa Środkowo-Wschodnia
Central and Eastern Europe
The widespread usage of the Central and Eastern Europe term may imply that countries that fall under this definition create a separate region, which may be treated as a single market by business entities. This, consequently, should streamline carrying out marketing activities and using standardized tools. The aim of the article is to identify the selected factors from the economic and political background of the Central and Eastern European countries and showing if this area is uniform from the marketing point of view. These issues are important due to the fact that there are more than 183 million consumers in the Central and Eastern European countries. (fragment of text)
The Library of University of Economics in Katowice
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  2. Czinkota M.R., Ronkainen I.A. (2004): International Marketing. Thomson-South-Western, Mason.
  3. Duliniec E. (2004): Marketing międzynarodowy. PWE, Warszawa.
  4. European Bank for Reconstruction and Development, stats/index.htm.
  5. Human Development Index Rankings (2007/2008). Http://
  6. Human Development Reports, http://hdrstats.undp.0rg/indicat0rs/5.html.
  7. Instytut Europy Środkowo-Wschodniej,
  8. International Country Risk Guide. The PRS Group, Inc., /ICRG_T ableDef. aspx.
  9. Keegan W.J., Schlegelmilch B.B. (2001): Global Marketing Management. A European Perspective. Pearson Education Ltd., Harlow.
  10. Koźmiński A., Piotrowski W. (1999): Zarządzanie. Teoria i praktyka. Wydawnictwo Naukowe PWN, Warszawa.
  11. Wiktor J.W. (2005): Rynek Unii Europejskiej. Koncepcja i zasady funkcjonowania. Wydawnictwo Akademii Ekonomicznej, Kraków.
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