- Author
- Bolčáková Andrea (Slovak Agricultural University in Nitra), Gašparíková Veronika (Slovak Agricultural University in Nitra), Nagyová Ľudmila (Slovak Agricultural University in Nitra)
- Title
- Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola
- Source
- Zeszyty Naukowe SGGW w Warszawie. Polityki Europejskie, Finanse i Marketing, 2012, nr 7 (56), s. 5-19, rys., tab., bibliogr. 15 poz.
Scientific Journals Warsaw University of Life Sciences - SGGW. European Policies, Finance and Marketing - Keyword
- Psychologia reklamy, Reklama telewizyjna, Efektywność reklamy
Psychology of advertising, Television advertising, Advertising efficiency - Note
- summ.
- Abstract
- In this contribution psychological appeals of TV advertisement spots of Kofola were evaluated. Into the consideration four ad spots were taken: "Nude beach", "Simply, she is not made from sugar", "Love is no science" and "Right Slovak Christmas with Kofola". Individual appeals were evaluated using data gathered from questionnaire survey made in the select district. In generally, respondents perceive commercials positively, there are just some differences between opinions of men and women as well as between young and older people. (original abstract)
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- Bibliography
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- Cited by
- ISSN
- 2081-3430
- Language
- eng
