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Author
Strojny Jacek (Uniwersytet Rolniczy im. Hugona Kołłątaja w Krakowie)
Title
Ocena międzynarodowej konkurencyjności gospodarki rolno-żywnościowej w oparciu o macierz atrakcyjności oraz pozycji rynkowej
An Assessment of the International Competitiveness of the Agri-food Industry Based on a Market Attractiveness and Position Matrix
Source
Zeszyty Naukowe SGGW w Warszawie. Polityki Europejskie, Finanse i Marketing, 2010, nr 3 (52), s. 139-150, rys., bibliogr. 29 poz.
Scientific Journals Warsaw University of Life Sciences - SGGW. European Policies, Finance and Marketing
Keyword
Konkurencyjność gospodarki, Konkurencyjność międzynarodowa, Konkurencyjność gospodarki żywnościowej, Konkurencyjność rynkowa, Macierze
Economy competitiveness, International competitiveness, Competitiveness of the food economy, Market competitiveness, Matrix
Note
streszcz., summ.
Abstract
Opracowanie prezentuje sposób budowy, właściwości oraz ocenę użyteczności dla celów zarządzania strategicznego pewnej koncepcji szacunku konkurencyjności międzynarodowej gospodarki rolno-żywnościowej. Metodologia ta bazuje na macierzy atrakcyjności / pozycji rynkowej. Omawiany wskaźnik konkurencyjności zaprezentowano na tle koncepcji objaśniających konkurencyjność. Opracowanie oparte zostało o przegląd literatury. (abstrakt oryginalny)

The paper presents the formation process, characteristics and an assessment of the usefulness for strategic management purposes of a measure concept of the international competitiveness of agri-food industry. The methodology is based on the market share / position matrix. The competitiveness indicator depicted is placed in a context of competitiveness explaining methodologies. The paper is based on the literature search. (original abstract)
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Bibliography
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ISSN
2081-3430
Language
pol
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