- Author
- Pidšmorga Û.V.
- Title
- Reklama kak âvlenie sovremennogo sociokul'turnogo prostranstva
Advertising as a Phenomenon of Contemporary Social and Cultural Space - Source
- Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne, 2012, nr 2, s. 265-271
Society and Education. International Humanist Studies - Keyword
- Reklama w mass mediach, Reklama, Komunikowanie masowe, Konsument
Advertising in mass media, Advertising, Mass communication, Consumer - Note
- summ.
- Abstract
- This article is devoted to the consideration of advertising as a phenomenon of contemporary social and cultural space. It is determined by the historical background and factors contributing to the development of advertising as a mass phenomenon of modern times. Substantiated nature of culturological concept of advertising is paid attention to, too. (original abstract)
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- Cited by
- ISSN
- 1898-0171
- Language
- rus
