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Author
Pidšmorga Û.V.
Title
Reklama kak âvlenie sovremennogo sociokul'turnogo prostranstva
Advertising as a Phenomenon of Contemporary Social and Cultural Space
Source
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne, 2012, nr 2, s. 265-271
Society and Education. International Humanist Studies
Keyword
Reklama w mass mediach, Reklama, Komunikowanie masowe, Konsument
Advertising in mass media, Advertising, Mass communication, Consumer
Note
summ.
Abstract
This article is devoted to the consideration of advertising as a phenomenon of contemporary social and cultural space. It is determined by the historical background and factors contributing to the development of advertising as a mass phenomenon of modern times. Substantiated nature of culturological concept of advertising is paid attention to, too. (original abstract)
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ISSN
1898-0171
Language
rus
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