- Author
- Ratajczyk Piotr (Uniwersytet Ekonomiczny w Poznaniu), Wiener Dawid (Uniwersytet Ekonomiczny w Poznaniu)
- Title
- Nowoczesne metody badań w zakresie interakcji produkt - człowiek
Contemporary Methods of Human - Product Interaction Research - Source
- Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Usług, 2010, nr 54, s. 485-493
- Issue title
- Marketing przyszłości. Trendy. Strategie. Instrumenty Zachowania nabywców - wczoraj, dziś i jutro. Zachowania nabywców na konkurencyjnym rynku
- Keyword
- Badania marketingowe, Produkt
Marketing research, Product - Note
- streszcz., summ.
- Abstract
- Celem artykułu jest próba wskazania roli i znaczenia odmiennego podejścia badawczego w odniesieniu do produktu zaawansowanego technologicznie. Samo bazowanie na podejściu deklaratywnym nie gwarantuje pełnego i zgodnego z oczekiwaniami oraz wyobrażeniami użytkowników/konsumentów rozpoznania kwestii oceny i stopnia dopasowania produktu.(abstrakt autora)
The aim of this paper is an attempt to present the role and the meaning of different research approach to the advance and technology sophisticated products. Surveys which are only based on the declarations of customers only are enough to guarantee the proper results (especially in the context of customer expectations(author's abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
Szczecin University Main Library - Full text
- Show
- Bibliography
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- Cited by
- ISSN
- 1640-6818
1896-382X - Language
- pol
