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Author
Kreft Jan (Uniwersytet Gdański)
Title
Substytucja starych mediów barierą rozwoju internetowych firm medialnych
Substitution of Old Media as a Barrier of Internet Companies
Source
Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Usług, 2010, nr 58, s. 673-680, bibliogr. 28 poz.
Issue title
E-gospodarka w Polsce. Stan obecny i perspektywy rozwoju. Część II
Keyword
Media, Rozwój, Internet
Media, Development, Internet
Note
summ.
Abstract
W dobie konwergencji mediów kluczowym zjawiskiem jest migracja odbiorców od tzw. starych mediów, zwłaszcza prasy, ku Internetowi. Podążając za swymi odbiorcami firmy medialne oferują im dostęp do internetowych wydań prasy, wydań substytucyjnych dla tradycyjnych wersji papierowych. Ta powszechna praktyka niesie zagrożenie tym poważniejsze, że tracąc czytelników tradycyjnych mediów wydawcy muszą sprostać wyzwaniu, jakim mimo ekspansji Internetu pozostaje bardzo wolno zmieniająca się struktura przychodów. Największe przychody reklamowe firmy medialne uzyskują bowiem nadal z wydań papierowych. Internet przyciąga odbiorców, ale internetowe wydania gazet pozostają w zdecydowanej większości niedochodowe. Substytucja tych wydań w istotny sposób hamuje rozwój firm medialnych.(fragment tekstu)

In the era of media convergence migration of customers from the so-called old media, especially newspapers, to the Internet is the key phenomenon. As a result, media companies offer their customers an access to online editions of the press, in addition to the traditional paper versions. This common practice, however, carries risks for the publishers because of the very slowly changing structure of income. Media companies still receive their major advertising revenue from the paper edition. The Internet attracts customers, but the internet publication of newspapers in the vast majority are not profitable.(author's abstract)
Accessibility
The Library of Warsaw School of Economics
The Main Library of Poznań University of Economics and Business
Szczecin University Main Library
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Bibliography
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ISSN
1640-6818
1896-382X
Language
pol
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